Despite what they may believe, consumers don't make their own purchasing decisions. They are influenced by the way is positioned. Eurisko's Leon Alexander is back with another blog, thin one explains why positioning of a business and a brand will be the key initiative in any new business model.
Despite the challenging year we've just experienced, it's vital that today's salon leaders stay positive in order to guide their businesses, teams and guests through this new reality. Eurisko's Leon Alexander offers some strategies to stay strong and focused on the good.
As part of our Burning Questions series, Eurisko's Dr. Leon Alexander tackles the sensitive issue of staff not returning or leaving for rental, and how to keep these vagrancies from impacting a salon's profitability.
Eurisko's Leon Alexander offers some rationale around the decision to 'suspend' your salon business in light of the COVID-19 crisis, as well as some nice messanging from salons who have voluntarily closed.
Our most thought-provoking blogger--Eurisko's Dr. Leon Alexander--is back with an argument that an evolutionary leap in beauty is causing us to rethink our current salon model, and evolve to a more dynamic, adaptive world.