Marketing & Advertising - Salon Today

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Salon Management

3 Strategies to Avoid Customer Loss

Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.

Marketing & Advertising

10 Online Branding Strategies to Grow Your IRL Business

by Bonnie Bonadeo

Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.

Salon Management

Authentic Messaging Wins With Clients – Both Current & Potential

by Jayne Morehouse

As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.

Marketing & Advertising

Loving Your Brand

by Staff

Is it time to retire your brand or rekindle it? The experts at IM Marketing walk you through a brand refresh as well as the rebranding process, and help you know which one is right for your business.

Amanda Cioletti, content director, License Global.

Marketing & Advertising

A New Report Helps Companies Lead Their Brands Into the Future

by Stacey Soble

The first-ever issue of Brand XT dives into the insights and stats into how COVID-19 has affected the Corona beer brand, the relevance of influencers over time, and the brands that are leveraged their position to do good.

Marketing & Advertising

3 Promotions You Should Be Running Right Now

by Samantha Georgson

Still biting your nails waiting to hear when your salon can reopen? Or you are open but worried how the safety limitations will impact your bottom line? Either way, Inspired Enterprises' Samantha Georgson has three great promotional ideas designed to generate some revenue.

Marketing & Advertising

3 Ideas for Connecting with Your Clients Virtually

by Samantha Georgson

Whether you're salon remains closed or you are open to limited capacity, clients are still seeking social connection and they love getting it from their favorite professionals at their salons. Blogger Samantha Georgson offers three ideas for connecting with your clients through Facebook groups.

Marketing & Advertising

This Stylist is Creating Her Own Social Media Content Challenges While at Home

by Jamie Newman

KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.

The front windows of Interlocks display an encouraging message during the salon's closure during...

Marketing & Advertising

Five Questions on Connecting with Clients

by Stacey Soble

Following up on the latest "Staying Strong" webinar from SALON TODAY and ISBN, Interlock's Jordan Becker answers five questions from listeners about her salon's marketing practices during the COVID-19 shutdown.

Salon Management

This Stylist is Bringing Affiliate Marketing to Pro Beauty

by Jamie Newman

When she opened her salon five months ago, Michele Pritchard knew she wasn't going to stock her shelves with retail. Instead, she wanted to utilize affiliate codes so guests could shop for their own product directly from beauty brands--and she could make commission.

Marketing & Advertising

Tips to Attract Your Ideal Clientele

by Jamie Newman

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

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