I’m constantly approached by salons and booth rental stylists who tell me they need to raise their prices, but they’re simply afraid to. As a stylist or salon owner, why on Earth are you afraid to raise your prices? You are buying ...
Michelle Mirizio, owner of Let’s Talk Makeup Salon and Spa in West Palm Beach, Florida, and NovaLash brand ambassador, has one simple question for any salon or spa owner who isn’t offering eyelash extension services: “What are ...
With budget nail salons in virtually every strip mall in towns, big or small, it’s become increasingly harder for salons and spas to compete on price alone in the nail arena.Amber Edwards, nail director for Mario Tricoci, with 14 locations ...
For most salons, the majority of clients revolving through the doors tend to seek cutting or coloring services. A few years ago, Tiffany Conway, owner of CoCo Cheveux in South Portland, Maine, started leveraging this focused interest in hair by ...
George the Salon in Chicago has introduced a new service, the Signature Citrus Crushed Pearl Massage, featuring crushed freshwater pearls and a blend of lime, mandarin, grapefruit and lemon oils, lotions and scrubs.“A beauty regimen worthy ...
The Spa at Whiteface Lodge in Lake Placid, New York designed a service coordinated to the theme of the spa, creating a cohesive and exclusive atmosphere for guests. With ingredients like cypress leaves and juniper berries, the service, called ...
A sunkissed tan can be the key to feeling as good as gold, and Mario Tricoci Salons and Day Spas are offering a hand-applied tanning treatment that allows clients to achieve that golden glow safely year round. “Some guests claim they feel ...
As salon owners look for proven services that will appeal to current customers, while attracting new clients through the doors, Mike Concannon, vice president of marketing for VersaSpa and Mystic Tan, sheds some light on why owners might want to ...
Show and TellAir Blow Dry and SalonMandeville, LouisianaOwned by: Gayle ReulingAir Blow Dry and Salon’s menu doesn’t just describe their signature blowouts to clients—it actually shows them. In the menu, several of the ...
Recognizing clients’ needs and providing them with solutions that no one else has offered is a sure way to attract new guests and retain a strong clientele. Rebel’tude Salon and Spa in Gig Harbor, Washington noticed that amidst the ...
In the bustling salon industry, the experience a client has in the chair is really the deciding factor whether he or she will come back. People can get a haircut anywhere, but Brianne Prince, owner of Brianne Prince Salon in Mason, Ohio, makes ...
Adding new services to your menu can be a great growth strategy. “But if you don’t do your homework first, it can be detrimental to growth,” says Steve Gomez, professional developmental manager for Milady. “You need to ...
As Halloween comes and goes and the 2014 holiday season kicks in, members of the International Spa Association (ISPA) remind spa-goers there is a silver lining to their suguar cravings. Many spas and product companies use sugar as a scrub aid to ...
A constant struggle for salon professionals is how to effectively and fairly price services for clients so they feel they are getting a premium service at a reasonable price. Included here are parameters to help set a price on lowlighting, ...