A sunkissed tan can be the key to feeling as good as gold, and Mario Tricoci Salons and Day Spas are offering a hand-applied tanning treatment that allows clients to achieve that golden glow safely year round. “Some guests claim they feel more confident and attractive after receiving the bronzing treatment,” says Cassandra Stratton, Mario Tricoci corporate massage director. “By providing a safe alternative to sun tanning, our guests can feel and look their best anytime of the year.”
PROCESS: The tanning service starts with an exfoliation of the body to remove superficial dead skin. The bronzing agent is then applied to the body to create a natural-looking golden tan within minutes. The full treatment using a concentrated formula will create a tan that lasts about five to seven days. An express treatment option using a bronzing mousse is also available and will create a tan that lasts for three to four days.
SERVICE DURATION: 50 min, or 25 min for express service
PRODUCTS USED: St. Tropez tanning line
COST: $90, or $40 for express service
NUMBER SOLD PER MONTH: 60-70 treatments a month during peak season
TARGET MARKET: “This service is perfect for guests who want a touch of color year round without exposure to UV rays from a tanning bed or harmful sun exposure,” Stratton says. “Many guests receive the service prior to an event such as a wedding or a vacation.”
HOW IT’S MARKETED: “Our therapists love to demo this line and show guests first-hand how easy and beautiful the color turns out,” Stratton says.