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Rosanne Ullman

Rosanne Ullman

Project Editor

Rosanne Ullman, Project Editor for Modern Salon Media, has been writing for the MODERN SALON family of publications for more than 30 years, contributing landmark articles ranging from a year-long historical series celebrating MODERN SALON's 75th anniversary to a comprehensive tribute to Vidal Sassoon, as well as directing several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from the Medill School of Northwestern University.

Rosanne Ullman wrote

Spa Productivity Power

by Rosanne Ullman

To achieve profitability on the spa side of your world, it all comes down to how productive you can make that treatment room and its attending professionals. to get you on the upswing, these spa leaders share their favorite bottom-linefocused strategies.

The Price of A Client

by Rosanne Ullman

SALON TODAY’s October issue delves into spa productivity—showing you how to get the most out of each service room and service provider, as well as reduce costs. Another important aspect of productivity is keeping every appointment full and that requires consistently attracting new clients.

Tap Your Team for Revenue-Generating Ideas

by Rosanne Ullman

Looking for great ideas for generating revenues and cutting costs at your salon? Why not take it the frontline? When Laura Ortmann directed each department at her Ginger Bay Salon and Spa in St. Louis to come up with one goal for increasing revenue one for decreasing expenses she didn't know what to expect. But looking back, she couldn't be more pleased with the results.

A Window into the Consumer Mind

A Window into the Consumer Mind

by Rosanne Ullman

As the nation’s biggest retailers get into the beauty game, you need to step up your own by learning how your clients shop. Some of the industry’s top experts in consumer behavior teach you how to design retail environments that encourage the purchase.

Adding demi-permanent hair color

by Rosanne Ullman

Ammonia-free Deepshine Demi incorporates Rusk’s Advanced Marine Therapy formulation to infuse shine, guard against yellowing or brassiness and provide long-lasting, tone-on-tone creme color that fades out gradually. Special ingredients like cera alba (beeswax) condition and nourish the hair.

Keep clients' hair color with K-Pak

by Rosanne Ullman

K-PAK strengthens hair from the inside out. Appropriate for every client and formulated with Joico’s exclusive Quadramine Complex, the K-PAK Hair Repair System dramatically enhances the beauty and integrity of the hair. The four-step process takes 17 minutes.

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