Rosanne Ullman

Project Editor

Rosanne Ullman, Project Editor for Modern Salon Media, has been writing for the MODERN SALON family of publications for more than 30 years, contributing landmark articles ranging from a year-long historical series celebrating MODERN SALON's 75th anniversary to a comprehensive tribute to Vidal Sassoon, as well as directing several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from the Medill School of Northwestern University.

Salon Management

Hair color boost for salon clients

by Rosanne Ullman

Versatile, quick-acting formula opens a new add-on category appropriate for a variety of hair color clients.

Salon Management

Make money by adding new services

by Rosanne Ullman

In the salon business, your fundamental services are the equivalent of the “little black dress.” Cut, color, texture and retail are your beauty basics. If nails are your focus, it’s the mani/pedi. Skin care? All about the facial. No matter your expertise, you develop your skills in core areas, and count on them to make you—and your clients—look good.

Salon Management

Repeat Business (Part 2)

by Rosanne Ullman

Follow the advice of these retention-focused salons and you just may have to install a revolving door.

Salon Management

Repeat Business (Part 1)

by Rosanne Ullman

Follow the advice of these retention-focused salons and you just may have to install a revolving door.

Salon Management

10 Tips for Retailing a Personalized Brand

by Rosanne Ullman

With the benchmark of retail success in this industry hovering around an ambitious 30 percent of total receipts, it takes some effort for a salon to fulfill its retail potential. When your business carries a personalized brand, all the general ...

Salon Management

The Case for Personalized Branding

by Rosanne Ullman

Companies that are surviving, even thriving, in this economy have created a market presence that stands out from the crowd, and salons are no different. The link between strategically branding your salon and drawing a loyal clientele has been well established. Consistency is key: success results when owners drive that brand throughout every facet of decor, staff training, customer service, marketing, signage, service delivery and retailing.

Salon Management

Salon Marketing Masters: The Promo Man

by Rosanne Ullman

We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.