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STAMP 2017: Indira's Email Newsletter

Stacey Soble | August 29, 2017 | 10:16 PM

Visual Tiles
Indira
Chicago, IL
Owners: Mike and Tracey Nass

Indira’s Mike and Tracey Nass understand the importance of blogging when it comes to boosting SEO ranking and driving more traffic to a website, but they were struggling to connect their clients to their informational blogs.
They worked with Imaginal Marketing to design a monthly email newsletter using a ‘tiled’ approach.

Each newsletter has five visual tiles of information—one points to the monthly blog, while others lead to the referral program, highlight product launches and connect to a monthly new guest offer. “We send the email twice, changing up the subject line to increase our open rates and get maximum results,” Mike Nass says. “Our blog readership has increased steadily as a result, and so has our online referral program and overall web traffic.”

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STAMP 2018: Offering a VIP Program to Reward Your Clients

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After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

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STAMP 2018: Creating a Salon Mantra or Mission Statement

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STAMP 2018: Re-Branding Through Marketing Illustrations

Stacey Soble | October 3, 2018

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.

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STAMP 2018: Try a Guerilla Marketing Campaign

Stacey Soble | September 19, 2018

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

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