STAMP 2017: Indira's Email Newsletter
Owners: Mike and Tracey Nass
Indira’s Mike and Tracey Nass understand the importance of blogging when it comes to boosting SEO ranking and driving more traffic to a website, but they were struggling to connect their clients to their informational blogs.
They worked with Imaginal Marketing to design a monthly email newsletter using a ‘tiled’ approach.
Each newsletter has five visual tiles of information—one points to the monthly blog, while others lead to the referral program, highlight product launches and connect to a monthly new guest offer. “We send the email twice, changing up the subject line to increase our open rates and get maximum results,” Mike Nass says. “Our blog readership has increased steadily as a result, and so has our online referral program and overall web traffic.”
Originally posted on Salon Today.