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Thrive: A Call to Beauty Industry Physical, Emotional & Money Smarts

Two consultants and coaches on a mission to raise the beauty industry’s awareness of the connection between salon work, wellness concepts and its impact on career satisfaction and ultimate happiness.

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When Do You Fire a Client?

How many “chances” should you give yourself to please a client?

10 Ways to Keep Your Salon Client Coming Back

So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.

STAMP 2018: Engage Your Guests by Creating a Blog

Bangz Park Avenue wanted a fun, interactive way to educate guests about their new lip collection. Partnering with Imaginal Marketing, they created a custom blog that included a guide for selecting the best lip shape to complement one’s hair color, as well as picking just the right shade for a special occasion.

The Little Salon That Could

With no knowledge of how to own or manage a beauty salon, Kimberly Broyles-Meisterhans, a nail tech with a loyal clientele, took over a failing salon with only three employees and one receptionist. Here's her story of success.

Want to Give Back to Your Industry? Consider Visiting a Beauty School

I urge you to visit a beauty school. It doesn’t matter if you feel you are a good teacher or not. Just show how much you love what you do.

Dos and Don’ts When Communicating with Upset Guests

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

3 Ways to be Successful on Purpose

If you want to be successful, find out what successful people do and do that! Seems simple right? Modern Salon blogger Patrick McIvor believes you should be doing these three things in order to be the best.

What If You Came With Operating Instructions?

What would you list as the things that make you tick or that tick you off?

The 500 Business Card Challenge for 2018

This is an old school marketing idea that will never alter, never go out of style and never be replaced with anything that will ever work better.