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Top Email Marketing Metrics Salons and Spas Should Track

Open Rate, Clickthrough Rate, Bounce Rate and Unsubscribe Rate--this helpful blog looks at what these measure, what results you should expect and how you can improve your numbers.

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STAMP 2020: PENZONE Salons + Spa's COVID-19 Client Communications

Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.

2020 Salon Technology Guide

See all the best salon technology options out there!

Technology is Essential in New 2020 Operations

Managing your salon operations during a pandemic is proving that technology is key to navigating the new normal.

The 3 Marketing Emails You'll Need for A Successful Salon Reopening

How and what you communicate to your clients is an essential part of your reopening plans. In his newest blog, Phorest's Chris Brennan walks through three emails you should be sending your clients, including the reopening announcement, the confirmation email & SMS and the waiting list email and SMS.

STAMP 2019: Urban Betty's Revamped Email Newsletter

Urban Betty's sleek, newly designed email newsletter attracts 19,000 subscribers, helping drive new appointments in the salon.

Marketing the Salon in the Modern Tech Era

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

Salon Meets Today's Client Expectations for Convenience with New Technology Tools

From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.

Tips for Targeting Male Clients this Father's Day

Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.

STAMP 2018: Try an E-letter Campaign to Celebrate Your Salon's Anniversary

Interlocks leveraged an email newsletter to launch its 30th anniversary celebration. Its simplistic design was elevated with textural details, an on-trend color palette, script font and the special 30th anniversary logo.