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Salon Meets Today's Client Expectations for Convenience with New Technology Tools

From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.

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Tips for Targeting Male Clients this Father's Day

Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.

STAMP 2018: Try an E-letter Campaign to Celebrate Your Salon's Anniversary

Interlocks leveraged an email newsletter to launch its 30th anniversary celebration. Its simplistic design was elevated with textural details, an on-trend color palette, script font and the special 30th anniversary logo.

STAMP 2018: Make a Big Announcement Through an Engaging Email Newsletter

Penzone Salon and Spa’s most important announcement of the year centered around the company’s new branding concept and the opening of its newest location: Penzone Salon + Spa Dublin. Check out their creative email newsletter they sent out for this announcement.

Smarter Lifestyle Network Integrates with Rosy Salon Software and SalonInteractive

The new partnership marries in-salon marketing and ecommerce for salons in the Smarter Lifestyle Network, opening up new potential paths to sales revenue.

The Benefits Software Brings to Salon and Spa Owners

If you salon hasn't embraced salon management software yet, here are several reasons why you should reconsider.

STAMP 2017: Progressions' Email Campaign

Progressions designs a mother's day campaign for modern-day moms that sell more than $11,000 and earns it a 2017 STAMP award.

STAMP 2017: Indira's Email Newsletter

Indira Salon uses a tiled approach for its new email newsletter design, connecting clients to informational blogs and picking up a 2017 STAMP award.

How to Create Effective Salon Newsletters

Newsletters are not the place to try to blatantly sell anything to your clients. They are meant to inform and engage.