Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?
The Long Island salon partnered with a boutique, selected 10 inspiring women who had overcome adversity or given to the community selflessly, gifted them with a beauty and fashion makeover and celebrated them with a runway event. Meet the women and hear their inspiring stories.
To further expand on the concept of getting guests to share their real-life style pics on Instagram, RedBloom Salon invited a few of them to a photo shoot and wrote blogs that shared their stories.
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