In the first ISBN webinar of the year, Debra Penzone, co-owner of the Charles Penzone Salons...
In the first ISBN webinar of the year, Debra Penzone, co-owner of the Charles Penzone Salons shares techniques that help owners and managers nurture their teams with their full intent.

The International SalonSpa Business Network kicks off its popular webinar series in 2016 with three programs designed to provide information, insight, opportunities and savings to the owners and managers of multi-unit salons and spas.

“ISBN’s webinar series allows us to dig deeper into pertinent topics in order to provide greater value to our members, our partner sponsors and the professional beauty industry,” explains Rhoda Olsen, ISBN president and CEO of Great Clips. “There’s something for everyone to learn, whether you own, manage or lead two to thousands of salons or spas. Our topics have included booth rental and legislative issues, with leadership, eCommerce and many more pertinent topics to come in 2016. We invite all salon owners and managers to check them out.”


The schedule includes:


January 12, 2016, 11 am to noon PST: “Effective Leadership in Every Breath”

Leading your team is very different from managing your employees. In this eye-opening hour, Debra Penzone, president of Charles Penzone Salons, certified Yoga instructor and recognized inspirational community leader, will share techniques to help you focus on the moment, be mindful in every day interactions with your team and nurture your employees with your full intent.


January 26, 2016, 11 am to noon PST: New ISBN Benefits

ISBN’s newest benefit providers include Office Depot/Office Max and Constant Contact. In this session led by Valorie Reavis, ISBN’s executive director, you will learn how to maximize the opportunities, benefits and savings provided by these important business partners. Make sure your marketing and purchasing teams join this webinar!


February 23, 2016, 11 am to noon PST: The Truth About Hair & Beauty eCommerce

The beauty retail experience now include both brick-and-mortar locations like salons and spas, as well as their online website counterparts. As consumers become increasingly reliant on technology in all areas of their lives, they expect—and demand—to research, if not purchase, their products online. This free webinar, hosted by Loxa Beauty, an innovative eCommerce platform that supports professional salons and stylists, will cover the realities of beauty eCommerce, including critical considerations, complementing the in-person retail experience and setting up your own eCommerce platform.


ISBN’s webinars are free to all members of the professional beauty industry. Check the schedule for updates and register today at



SAVE THE DATE: ISBN’s 2016 Conference takes place May 22-24, 2016, at The Terranea, Rancho Palos Verdes, CA. Watch for more details and updates at and connect on ISBN’s Facebook page: Register today.

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