Smart Retail Merchandising Professionalizes the Floor, Drives Sales at Penzone Salon + Spa
The brand’s six locations lock in retailing success with beautiful, targeted displays.
The brand’s six locations lock in retailing success with beautiful, targeted displays.
PENZONE Salon + Spa's Debra Penzone offers her favorite recipes for smoothies and facial masks, walks viewers through chair yoga when you need a stretch after hours of Zoom calls, and a meditative moment to end your day.
Following a move by the Ohio governor to close bars and restaurants to dining-in guests, Debra and Chuck Penzone make the bold move to voluntarily close their beauty and wellness businesses due to Coronavirus concerns, despite the fact not a single client or guest has reported exposure to the virus.
With two new locations opened in 2018, Debra and Charles Penzone design an Influencer Program that introduces a younger crop of clients to the salon's history and brand.
At this year's International SalonSpa Business Network conference, owners of multi-unit salons learn how to embrace changes in the industry by strengthening their leadership potential.
A commitment to holistic beauty led Debra and Charles Penzone in the design of their newest location, which includes a juice bar, a social room, a color bar and a beauty bar. Take a tour of the salon and spa that clinched Grand Prize in this year's Salons of the Year.
The 2019 landmark salon design competition names 21 honorees, including the Grand-Prize Winner, Men's Grooming Salon of the Year and Nail Salon of the Year. See which salons captured top honors.
When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.
Debbie Penzone, president and CEO of Pezone Salons + Spas in Columbus, Ohio, offers up a Facebook Live tour of the company's newest location, as well as answers viewer questions, during a hijack of ISBN's Facebook feed in August.
With an eclectic collection of art and a keen sense of what attracts the gents, Charles and Debra Penzone create Royal Rhino Club Barbershop & Lounge, tying for First Runner-Up in the 2018 Salons of the Year.
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