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Don't Market to Yourself

It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different from yourself. Marketing guru Zane Hagy helps you keep your target market in mind.

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How to Practice Happiness

As a salon owner, one of your management responsibilities is to lead your team and yourself to happiness, but best-selling author and happiness coach Neil Pasricha stresses the key is practicing happiness. Before he takes the stage at Serious Business, Pasricha talks to SALON TODAY about reprogramming your brain and how he discovered his own happiness.

Whip Salon Named One of Connecticut's Top Workplaces

Hearst Connecticut Media Group names Whip Salon as one of its "Top Workplaces 2019," and gives it an additional nod for being a company that employees value for being open to new ideas.

The Salon Owners Summit Roadshow Hits Philadelphia; Special Pricing for SALON TODAY Audience

With headliners Olivia Smalley, Jay Williams, Ashley Toliver-Williams, Josh Hafetz and Rachel Ringwood, Phorest's Salon Owners Summit Roadshow hits Philadelphia, October 21.

Balancing Acts: Motherhood in the Beauty Industry

With her fourth child on the way, Posh Salon's Nadia Duncan discusses her journey toward salon ownership, the critical support she's received from her husband and how she balances the salon versus motherhood.

Profiles in Leadership: Michaella Blissett Williams, Championing Financial Independence and Inclusiveness in Beauty

Between diversifying her beauty portfolio with real estate investments and encouraging her team to be the best they can be, Michaella Blissett Willams is carving an inspiring niche in Brooklyn, New York.

Large or Little: What Two Salons Love about their Salon Software

The technology needs of different salons can vary dramatically, depending on the size and complexity of the operation. But these two case studies proves that Shortcuts fits the bill no matter the size.

Green Circle Salons Joins the Ever-growing B Corp Movement

As an organization dedicated to helping salons reduce, recycle and repurpose the waste they produce, Green Circle Salons is certified as a B Corporation.

Your Best Business Asset is Your Face: How to Build Your Personal Brand

All beauty professionals need to cultivate a strong personal brand if they want to stand out--especially online. Find out why your face is the most important business asset you have and how to cultivate your own unique brand.

Profiles in Leadership: Mechelle Khodayari, Empathetic Leader and Secret Skateboarder

Get a glimpse into the leadership style of Mechelle Khodayari, co-owner of Aria Salon Spa Shoppe, with two locations in Alpharetta, Georgia, with the first in our new series, Profiles in Leadership.