aveda means business

Stronger, Inclusive, Financially Savvy: Salons in Year Three of a Pandemic

This month, Salon Today is highlighting four stories on how salons have evolved and improved since the 2020 shut down in all areas, including their service menus.

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Aveda Rolls Out No-Compromise Color Line and Debunks Color Myths

This month, Salon Today is highlighting these four stories on color and texture from Aveda Means Business to educate and inspire.

Aveda Owners Experience Growth in 2021 and Look Forward to 2022

Aveda salon owners have had a busy, productive year. Salon Today continues to provide the resources and information owners need to be successful - check out what we’re highlighting this month.

Now that you’ve embraced the new normal, it’s time to grow your business.

This month, SALON TODAY spotlights four stories on these trending topics: Salons proving to be safe spaces, Aveda’s vision for the next year, texture trends, and Botanical Repair services and retail.

Salons in the Pandemic: A Safe Environment?

On April 21, Van Council charted new territory in the salon industry as he became one of the first owners to reopen his business during the pandemic. After five weeks of forced closure, he opened his eight Van Michael salons at 50-percent capacity with many new safety protocols in place.

Aveda Challenges Owners to Personal and Professional Growth

SALON TODAY spotlights four stories on these trending topics: elevating Black voices in beauty, new revenue stream from lashes, and guidance for stylists and owners during the ongoing pandemic.

With the Right Partners, You Can Grow Your Business—Even in a Pandemic

In unprecedented times, SALON TODAY continues to bring salon owners the resources and information they need to sustain their businesses.

Maximizing Revenue Per Square Feet with a Master

Anyone can open a salon. But opening a salon, making it profitable and staying in business is another matter. Learn how to maximize your revenue per square foot with Jim Pacifico.

Profit-Driving Strategies for Spring and Summer

Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.

SALON TODAY RECOMMENDS: 10 Powerful Recruiting Strategies and 10 Tips for Overall Growth

Four quick reads packed with powerful knowledge for salon owners and managers. SALON TODAY-recommended articles tackle recruitment strategies, profile an owner's growth journey, detail the revenue opportunity in hair extensions, and share growth tips from award-winning salons.

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