In unprecedented times, SALON TODAY continues to bring salon owners the resources and information they need to sustain their businesses.
For additional guidance, visit avedameansbusiness.com for articles and tips on growing and managing your salon during a pandemic.
This month, SALON TODAY spotlights four trending stories that highlight the importance of choosing the right distributor and brand to keep your business thriving.
Survive and Thrive
When you’re asked to unexpectedly shut down your business for an international pandemic, you’re going to have a few questions. For Aveda salons in the Neill network, there were answers. Neill’s Emergency Readiness team put a plan together so owners could get all the information they needed, when they needed it. Webinars guided them through everything from how to apply for a loan to bringing in revenue through A-Commerce. And a COVID-19 resource website continues to provide information on re-opening safely and profitably.
Virtual Education Brings Aveda Stylists Together
While salons across America were shut down, Aveda stylists were busy honing their skills—online. Aveda, Neill Corporation and The Salon People all offered free virtual classes on social media, websites and learning platforms. Global artists, Purefessionals and Neill and TSP educators provided a wide variety of classes and tutorials, some of which are still available.
In the pursuit of growth and stronger retail revenue, two struggling salon owners turned to Aveda. At Loxx Salon and Spa, revenues increased almost 45 percent in just one year. And at Heath Hair Salon and Spa, the average retail ticket bumped up from $28 to $30.55. Both owners agree the education and attention they’ve received from Aveda is second to none as they continue to grow.
Shine Service Boosts Bottom Line
As we come out of quarantine, guests are in dire need of color and shine to revive dull, brittle hair. Aveda’s Shine service can be done in five minutes at the bowl—perfect for the guest who wants to get in and out of the salon as quickly as possible. Learn more about the service and how owners have turned it into a profitable add-on.
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