Now more than ever, salon owners count on SALON TODAY to provide the resources and information they need to sustain their businesses.
For additional guidance, visit avedameansbusiness.com for articles and tips on growing and managing your salon during a pandemic.
This month, SALON TODAY spotlights four stories on these trending topics: elevating Black voices in beauty, new revenue stream from lashes, and guidance for stylists and owners during the ongoing pandemic.
#1- EQUALITY ISN’T COOL, IT’S CONSISTENT
On the heels of George Floyd’s murder and the Black Lives Matter movement, Neill Corporation launches its Amplify Black Voices campaign on social media to build up Black educators and stylists.
#2- VOMOR LASH: YOUR SALON’S NEXT REVENUE STREAM
Think lashes are too time consuming and expensive for your client base? Think again. Lashes are now part of the VoMor hair extensions brand. And like the extensions they are easier and faster to apply for the technician and more affordable for the guest.
#3- SURVIVE AND THRIVE: HOW NEILL AND AVEDA ARE GUIDING SALONS THROUGH THE SHUTDOWN
When you’re asked to unexpectedly shut down your business for an international pandemic, you’re going to have a few questions. For Aveda salons in the Neill network, there were answers. Neill’s Emergency Readiness team put a plan together so owners could get all the information they needed, when they needed it. Webinars guided them through everything from how to apply for a loan to bringing in revenue through A-Commerce. And a COVID-19 resource website continues to provide information on re-opening safely and profitably.
#4- TOGETHER ALONE: SUPPORT AND GUIDANCE FOR AVEDA STYLISTS AND SALONS
While everyone else was baking banana bread and cleaning out closets during the pandemic, Aveda stylists were honing their skills. Virtual education on webinars and social media platforms brought global platform artists, local educators and so much more right into the homes of stylists. They could learn at their leisure or join their community to watch live, creating much-needed connection during isolation.
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