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Heather Yurko

Switching Software Is Scary. But For These Salons It Was The Best Thing They Ever Did!

For most salon owners, the prospect of changing over their salon software is a daunting proposition. And yet, sometimes the need outweighs the fears and a business owner knows it’s time to take the plunge.

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Phorest's Salon Summit Encourages Owners to Grow in 2019 with Key Business Advice

A cavalcade of top-notch business speakers at the 2019 Phorest Salon Summit in Dublin, Ireland, fire up the nearly 600 salon owners in attendees, preparing them to grow in the year ahead.

Can You Predict When A Client is Likely to Leave?

At the Data-Driven Salon Summit, SALON TODAY catches up with Phorest Salon Software's Ronan Perceval and found out how they track data to predict when a client is more likely to leave your salon.

Must-Read Books for Building Your Salon's Culture

At the Data-Driven Salon summit, Neatbeat's Heather Yurko moderated the Culture Club panel, where salon owners dished on their best-practices related to their salons' culture.

Positively Impacting People

Hand-written notes and surprise messages left on cars or inside the lids of products make the clients at Neatbeat in Louisville, Kentucky, feel special. Check out Owner Heather Yurko's Positively Impacting People program.

Be Our Guest: Successful Client Strategies for Retention, Referral and Prebooking

The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.