social media marketing - Tagged Posts - Salon Today

20 Proven Salon Marketing Ideas

SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.

Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

4 Touchpoints of a Client's Social Media Experience

As one of the owners and a lead educator/coach of the Summit Salon Business Center, Michael Cole is in a unique position to observe how some of the best salons leverage social media to grow their businesses.

STAMP 2018: Get Clients to Watch Your Videos With Do-It-Yourself Video Tips

Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.

2018 STAMP: How Salon Rootz's Salon Videos Were Seen More Than 1 Million Times!

Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.

STAMP 2018: Get Noticed by Inviting Social Influencers into Your Salon

In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.

2018 STAMP: Boosting Your Presence With Your Salon's Personal Hashtag

Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.

OWNER TO OWNER: Post-Millennials Are Powering Headlines The Salon, And Here's Why

Here are seven strategies at Headlines The Salon that have played a role in forming a strong, cohesive, successful, cross-generational team.

Getting Serious About Social

A 30-year-old salon embraces social media with a dedicated strategy that boosts business in 2017.

How Salons Market a Milestone Anniversary

Juut Salonspas and Paris Parker develop successful marketing programs around significant business anniversaries, picking up honorary 2017 STAMP awards.