Close
STAMP

STAMP 2017: Juut's Surprise Email Campaign

Stacey Soble | August 29, 2017 | 10:30 PM

Daymaker Surprise
Juut Salon
Tempe, AZ
Owner: David Wagner

David Wagner has long understood that people connect to people more than they connect to a business. So when he needed to build up his online reputation by gaining more reviews, he didn’t ask guests to review the salon, but rather invited them to review their stylist.

As part of the salon’s 30th anniversary celebration, Juut emailed guests from all 12 locations, telling them they needed their help with a Daymaker Surprise. The email invited guests to leave an online review for someone they loved at Juut, and made it easy by providing direct links to Yelp, Google and Facebook.

“The email worked so well, we now have 4+ star ratings at all of our location, and more than 600 reviews on Yelp alone.”

Facebook Comments

More from STAMP

STAMP
STAMP

STAMP 2018: Try a Guerilla Marketing Campaign

Stacey Soble | September 19, 2018

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

STAMP Bangz Park Avenue's blog.
STAMP

STAMP 2018: Engage Your Guests by Creating a Blog

Stacey Soble | September 11, 2018

Bangz Park Avenue wanted a fun, interactive way to educate guests about their new lip collection. Partnering with Imaginal Marketing, they created a custom blog that included a guide for selecting the best lip shape to complement one’s hair color, as well as picking just the right shade for a special occasion.

Load More