online reviews

Don't Let Your Great Reviews Create Bad Clients

A healthy roster of five-star client reviews acts as a magnet to draw new clients through your doors. But Owner Amy Pal warns they also build up a set of expectations in that new guest's mind and your team needs to live up to them.

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49% of Americans Influenced by Online Reviews When Choosing a Salon

When it comes to shopping for a new salon, almost half of Americans are influenced by online reviews, and 72% say they use Google to search nearby salons.

How Owners Can Show Appreciation for their Stylists--Today and Every Day

From getting the word out on your team's unique skills to learning how to drive their rave reviews, Salon Iris Software's Patrick Shanahan shares strategies for appreciating your employees each and every day.

How to Handle a 1-Star Review

Getting a 1-Star review can be painful, but Lauren Bakos shows you how to manage your response carefully, and you may even turn that lemon into some traffic-driving business.

Salon Digital Summit: How to Generate Salon Reviews and Respond to Negative Ones

At the first Salon Digital Summit in Los Angeles, Phorest's Chris Brennan helps salons navigate online reviews — mastering the techniques for soliciting for client reviews, as well as handling negative ones.

Maggie the Salon Posts December Numbers in April, Attributes Growth to Software

With online booking, reputation management, and a strong marketing program, Maggie The Salon is seeing strong growth in 2018.

STAMP 2017: Juut's Surprise Email Campaign

For its 30th anniversary, Juut contacts clients inviting them to surprise their favorite stylist with a great review, building their 4+ reviews and earning them a 2017 STAMP award.

How Consumers Judge a Business in Today's Tech-Savvy World

The proof is in the statistics. Today's consumers increasingly rely on online customer reviews to evaluate the worth of a business. Find out how why and how you can increase your review power.

5 Tips for Handling Bad Salon Reviews

Criticism for any business can be difficult to navigate. Social media and review sites provide countless opportunities for customers to voice their frustrations. Missteps in how you handle these complaints can have a tremendous ripple ...

Encouraging Good Reviews

Shortcuts' Paul Tate offers some strategies for encouraging clients to post positive online reviews.

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