STAMP 2020: Salon Jaylee's Social Media Campaign
STAMP 2020: Salon Jaylee's Social Media Campaign

Let’s Ask the Expert
Salon Jaylee
The Villages, FL
Owner:
Janet West

Even before the pandemic, not everyone could make it to an in-salon event, so when QVC Host and Bareminerals Expert Lisa Galli presented at our Salon Jaylee’s Southern Trace location, they created videos of her talking about the products, especially the holiday gift sets. 

“We developed Insta-stories that lived on both our Instagram and Facebook accounts,” West says. Throughout the holiday season, we ran the stories featuring Lisa, who reminded our guests about what great Bareminerals Holiday Gift Sets we had at Salon Jaylee to help make their Holiday Shopping easy.”

 

Stacey Soble

Stacey Soble

Director of Brand Content Strategy, SALON TODAY

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