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This Stylist is Creating Her Own Social Media Content Challenges While at Home

KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.

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This Stylist is Bringing Affiliate Marketing to Pro Beauty

When she opened her salon five months ago, Michele Pritchard knew she wasn't going to stock her shelves with retail. Instead, she wanted to utilize affiliate codes so guests could shop for their own product directly from beauty brands--and she could make commission.

Tips to Attract Your Ideal Clientele

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

Social Media Superstar @Arod23pr Shares Tips For Success

Reportedly the most followed barber on social media, @arod23pr has found his niche by combining art with entertainment. Here he shares his tips on building a successful career - great tips for everyone in any beauty community.

Grow Your Instagram Following...FAST

Salon.Marketing's Lucas Renfroe shows you some simple steps for growing Instagram followers in your local target market. They only take 15-30 minutes a day, and are a sure-fire strategy for bringing more new clients into the salon.

LISTEN NOW: Interview with MODERN SALON Editor in Chief Alison Alhamed

MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.

10 Money-Making Tips to Make Instagram Your Side Hustle

Are beauty pros really making money on Instagram? Yes, yes and YES. Get the inside scoop and learn the top ten tips on what you have to do to make the platform work for you.

Pros and Cons of Instagram Hiding Visible Likes

How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.

How to Run an Instagram Takeover for your Salon

Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.

Instagrammable Moments in 5 Easy Steps

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.