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How to Run an Instagram Takeover for your Salon

Instagram is emerging as the industry's most powerful platform, and one of the most exciting and successful ways to leverage it for marketing is to invite local influencers to 'takeover' your account for a set period of time. Phorest's Chris Brennan shows you how.

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Instagrammable Moments in 5 Easy Steps

Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.

Show Me the Money: How to Be Transparent with Your Pricing

Would you dare to post your service prices on your hair photos for your followers to see? Gina Bianca breaks it down—and has nothing to hide.

Instagram Creator Account Profiles Offer Tools to Help Influencers Better Work With Brands

Instagram has launched a creator profile tailor-made for influencers, and there are plenty of reasons why it might be worth making the switch from a business profile to a creator account.

Schedulicity Gives $10K Monthly Grants to Salon and Barbering Industry Professionals

Ok, listen up.  This is open to licensed stylists and barbers who post a video to Instagram with the hashtag #SchedulicityCares, explaining how the money would be used.

The 10 Most-Liked Photos from @ModernSalon this Week

The first week of 2019 has drawn to a close. See the most-liked posts from our Instagram from December 31-January 6.

Salon Digital Summit: 3 Keys to Positioning Yourself to Make Money from Social Media

It's no surprise that influencer marketing is marketing's biggest tool today. It's also one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Here's how to position yourself for Instagram success.

STAMP 2018: Get Noticed by Inviting Social Influencers into Your Salon

In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.

Booksy Partners with Instagram to Integrate Salon Appointment Scheduling and Social Media

Integration of mobile scheduling software with social media platform allows for immediate, seamless appointment booking experience benefits clients and businesses.

Strategizing Your Salon's Social Media

Do you struggle with what to post day in and day out? Rosy's Jim Bower is back with some useful tips for organizing and boosting your social media presence.