Mastering Search Engine Optimization or SEO attracts new clients and drives them through your front doors. The salon shutdown through a few kinks in the way Google ranks your business. SEO Expert Lucas Renfroe shows you what you can do to get your salon to rise toward the top of the list.
When Mark DeBolt and Ryan Trygstad opened their new Manhattan salon this spring, they hadn't factored in a pandemic. They wisely used the time when they couldn't open to alter their salon design to adapt to new protocols, build their communication strategy and grow their culture with their new team.
To help Salons get COVID-Ready, Vagaro has updated its Forms feature, making it easier than ever for stylists to digitally send legal waivers, intake forms and surveys to customers prior to their appointment or after they have left the salon.
In partnership with Millennium Systems International
Meevo 2 launches a new Self-Pay tool, encouraging clients to checkout chairside with a credit card on file. In addition to helping salons implement a contactless procedure, owners are discovering the tool eliminates congestion at the front desk, helps with staffing issues and is even boosting retail sales.
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”
As salons prepared to navigate all the new standards of service as they reopened from the COVID-19 shutdown, Rosy Salon Software pivoted plans, developing new features and adapting existing ones to help owners deliver the new client experience.
While human touch will always be a necessary element to the salon and spa service, owners are embracing new technology features to make their operational systems as touchless, paperless and cashless as possible.
As salons and spas rush to create the new client reality post-pandemic, technology is helping them adapt to new protocols while continuing to streamline operations for ultimate efficiency and productivity. Owner Yene Damtew walks us through her favorite features through Rosy Salon Software
SureTint Technology rolls out Color Conversion technology that will help owners and colorists bring on a new color line without fear and frustration. SureTint’s Terri Adams gives SALON TODAY an exclusive tour of the new game-changing technology.