Close

Salon Management

The Revolving Front Desk

by Kristi Valenzuela | July 10, 2011
Kristi Valenzuela, founder of Crystal Focus Salon Coaching
Kristi Valenzuela, founder of Crystal Focus Salon Coaching

The highest employment turnover in salons is at the front desk.  The average front desk professional lasts less than a year.  This leads to inconsistency in customer service, frustrated service providers, mistakes in appointment scheduling, and never-ending training costs. 

 

The root of the problem is not having an effective plan for filling the front desk hourly schedule with qualified front desk professionals.  Many salons have more part-time people than full-time, and unfortunately many front desk professionals are young people who have limited (or no) previous experience in customer service or sales.  (This is the first impression of your salon, you don’t want to be someone’s practice run at customer service! )

 

The first step in preventing high turnover is to plan your front desk scheduling structure.  Here are a few tips to keep in mind when developing or improving this important part of your business plan:

 

  • Make sure you are budgeting correctly for front desk salaries. The formula I use: Front Desk Salaries / Month = 4% of Gross 

Example: Salon Gross = $50,000 per month --> $50,000 X 4% = $2000.00 budget per month

 

  • Hire a full-time person(s) first; then plan part-time employees. 

 

  • Hire people with customer service and sales experience! Due to the current unemployment rate, qualified people are available at a lower cost!  Former real estate ladies are GREAT!)

 

  • Develop a structured front desk training program–customer service, sales, scripts, goals, etc. (more to come on those strategies in this future blog! Stay tuned!)

 

Preventing high turnover at the front desk will provide happier clients, grateful service providers, an opportunity for organization, and a fabulous first (and lasting) impression!

 

Kati Whitledge, entreprenuer, speaker, author, podcaster and owner of Be Inspired Salon in...

Salon Management

How to "Serve" as a Leader

by Kati Whitledge

As the leader of your salon, what does it mean to serve? Salon Owner and SALON TODAY Blogger Kati Whitledge explores the different ways you can serve your team members, then gives you a pep talk stressing why it's important to keep it up.

Find out why over 400,000 subscribers love our newsletters

David Tashjian and Mitch Eubanks at the front desk of the Mitchell Wade Hair Salon in Oviedo,...

Salon Management

Reinventing the Beauty Industry's Tipping Model

by Stacey Soble

When salon owner Mitchell Eubanks brings in the tipping platform Tippy, he realizes multiple benefits--he stops playing banker and saves on credit card processing fees; his stylists get their tips deposited into their bank accounts more quickly; and his clients have a convenient mechanism for tipping on their credit cards.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Load More