Close

crystal focus coaching

Front Desk, Front Line

Crystal Focus Coaching's Kristi Valenzuela helps your salon make a great first impression by instilling customer service standards into your front desk team.

Read more

2014 Coaches and Consultants: Crystal Focus Salon Coaching

Crystal Focus helps salons strategically increase service sales, retail sales, and gift card sales by training the service providers and front desk professionals to work as a cohesive team.

Teach Your Front Desk to Open the Sale

The Front Desk Doctor Kristi Valenzuela offers some quick tips to help your front desk team plant the seed on your latest salon promotion.

Crystal Focus Salon Coaching

Crystal Focus Salon Coaching helps salon owners discover hidden profit potential through their front desk.

Creating Team Synergy

"Have you met the new front desk girl?" says Stylist #1. "Seriously? Another new person at the front desk? This just means more mistakes in my book," responds Sylist #2. Then Stylist #3 adds, "I don't understand what's so hard about working the front desk!"

The Importance of Effective Front Desk Training

Have you ever hired a front desk team member and sometime within the first week, she goes to lunch and never comes back? You can laugh, but it happens...more than you think! Since we've heard the song of frustration more than a dozen times from salon owners, we decided we needed to take a closer look at why seemingly 'good people' turn up on the Missing Persons Report midway through their first week of joining the team.

The Revolving Front Desk

We've all heard the saying, "Don't sweat the small stuff." Sometimes, I think we sweat the small stuff because we don't know there is a bigger problem lurking right over our heads! Every day salon owners are frustrated with the cash drawer being off at day end by $5 to $20. I realize this feels like lost money and can be disappointing, but did you know that you could be missing thousands of dollars every month by not having a properly scripted front desk sales team?

How to Recruit for the Front Desk

If the front desk is the first impression, the last impression, and often the LASTING impression of the salon, salon owners need to get focused, get organized and get prepared for the recruiting and interview process.