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kristi valenzuela

Krisiti Valenzuela Leads Salons to their Full Potential

At the Data-Driven Salon Summit, Kristi Valenzuela details all the different ways the programs and systems from Salon Summit Business Center can help them grow.

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Front Desk Case Study: Salon Naman in Rock Hill, South Carolina

Hiring Crystal Focus four years ago was a way for Amy and Chris Naoum, co-owners of Salon Naman in Rock Hill, South Carolina, to take their business to the next level.“We were doing some amazing things,” says Amy. “We had ...

6 Front Desk Strategies for Success

Strategies for SuccessNo matter how great your front desk staff is, you still have to have a system of accountability in place. Kristi Valenzuela, head of the Front Desk Division for Summit Salon Business Center, gives owners six ...

Front Desk Focus

When Kristi Valenzuela founded her consulting company, Crystal Focus, 15 years ago, she coached salon owners on all aspects of profitability in the salon, including marketing, retail and team training. In fact, she still teaches a popular class ...

Crystal Focus Merges Into Summit Salon Business Center

As of November 1, Crystal Focus Salon Coaching, the coaching company launched by Kristi Valenzuela which helps salon owners discover their profit potential by implementing systems to enhance customer service and increase sales through the front ...

Front Desk, Front Line

Crystal Focus Coaching's Kristi Valenzuela helps your salon make a great first impression by instilling customer service standards into your front desk team.

2014 Coaches and Consultants: Crystal Focus Salon Coaching

Crystal Focus helps salons strategically increase service sales, retail sales, and gift card sales by training the service providers and front desk professionals to work as a cohesive team.

Teach Your Front Desk to Open the Sale

The Front Desk Doctor Kristi Valenzuela offers some quick tips to help your front desk team plant the seed on your latest salon promotion.

Crystal Focus Salon Coaching 2012

Crystal Focus helps teach service providers and front desk employees how to work as a cohesive group to maximize the client’s experience resulting in higher client retention, increased service sales, as well as retail sales.

Creating Team Synergy

"Have you met the new front desk girl?" says Stylist #1. "Seriously? Another new person at the front desk? This just means more mistakes in my book," responds Sylist #2. Then Stylist #3 adds, "I don't understand what's so hard about working the front desk!"