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The Relentless Rise of Instagram: Predictions for 2016

Our industry’s love affair with Instagram is far from exclusive. We are not the only ones to embrace its power to communicate and engage, or exploit its flawless perfection for showcasing our genius. During 2015, the beauty ...

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The Big Switch Comes to Instagram

The beauty industry’s favorite social network, Instagram, has answered every salon owner’s prayers by unveiling its newly launched account-switching feature, reports digital expert Valorie Reavis of Linkup Marketing.Following months ...

The Impact of Digital Coupons on Salons

The advent of digital couponing is changing the way advertisers and consumers engage with one another. Linkup Marketing's Valorie Reavis explores this trend's impact on today's salons.

Mobile is Now the Choice for Email: What Does That Mean to Salons

With mobile devices overtaking PCs as the preferred platform for opening emails, Linkup Marketing's Valorie Reavis reminds salons to make their digital communications mobile friendly.

Pinterest is the New Way to Window Shop

Linkup Marketing's Valorie Reavis helps salons and spas get their Pinterest boards holiday-ready.

2014 Coaches and Consultants Guide: Linkup Marketing

Years of experience in the industry have taught Linkup Marketing how to give salons a digital voice through solid advice and guidance on our free salon and spa marketing website linkupmarketing.com

Editable Video App Makes Brand Films Easy for All Salons

The emergence this week of new video app and online community MixBit proves homespun films are becoming one of the most important ways for a salon to showcase and promote its team and its brand.

Instant Branding With Instagram’s Bite-Size Videos

The move by Instagram this week to introduce bite-sized video will accelerate the seismic shift to communicating via film and online, and provide a new platform to showcase the skills of the beauty industry, predicts social media expert Valorie Reavis of Linkup Marketing.

Facebook Finally "Likes" Hashtags

Facebook's decision to add hashtags – a decision which moves the social media forum to an open network and means any salon can get caught up in a trending topic. Linkup Marketing's Valorie Reavis explains...

Converting Fans to Clients

No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.