Despite what they may believe, consumers don't make their own purchasing decisions. They are influenced by the way is positioned. Eurisko's Leon Alexander is back with another blog, thin one explains why positioning of a business and a brand will be the key initiative in any new business model.
The salon software company play matchmaker--helping beauty and barbering pros find their forever clients with a powerful marketing campaign.
One NYC salon uses social media and salon apps to pull in people for a last-minute styling or deep-conditioning service.
Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.
Owners work hard to create innovative marketing campaigns to gain new clients and sell more services, but do you really understand how well a campaign performs? DaySmart's Andrea Miller plans to shed some insight during her presentation at Data-Driven Salon 2021.
Eufora Business Trainer and Salon Owner Jill Higginbotham shares insights into the 'mark' of a strong salon brand.
From getting the word out on your team's unique skills to learning how to drive their rave reviews, Salon Iris Software's Patrick Shanahan shares strategies for appreciating your employees each and every day.
Educational marketing informs clients as well as entertains them, and over time it builds trust so you are seen as your community's beauty experts. See how this form of marketing is also good customer service.
Each year, regional magazines in cities across the country assemble a "Best Of" issue where residents vote for their favorite establishments. Knowing this is an excellent strategy for exposing their brand to potential new clients, the owners of RedBloom designed a marketing program to encourage their clientele to vote. Check out this winning idea that captured a 2020 STAMP award.
As SAAB Salon Spa turned thirty, it wanted to remind its community of their longevity, so they designed a STAMP-winning marketing campaign.
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