At Data-Driven Salon Summit 2021, Andrea Miller, product marketing manager for salon and spa for DaySmart, will show salons how to successfully maintain a customer connection through marketing campaigns, how to understand the analytics that helps you gauge a campaign’s success, and determine what questions you need to answer before the next campaign.

Here, Miller gives SALON TODAY’s Stacey Soble a preview of her session, which is sponsored by DaySmart, the makers of Salon Iris.

This year, Data-Driven Salon Summit will be co-located with America’s Beauty Show in Chicago, September 12-13. To check out the full schedule for Data-Driven and to purchase your ticket, visit

For reprint and licensing requests for this article, Click here.