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To celebrate it's 30th Anniversary, SAAB Salon Spa worked with a marketing firm to develop branded materials to proudly show it's hometown the longevity of their connection, winning it one of SALON TODAY's 2020 STAMP awards:

thirtysomething
SAAB Salon Spa 
Ottawa, Canada
Owner: Frank Saab

When SAAB Salon Spa celebrated the milestone of turning 30 in May 2019, it asked IM Marketing to design a 30th anniversary badge that could be used on all visual marketing, including mirror and window clings, so that any passersby would see the salon's longevity in Canada's capital. 

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“Our badge perfectly fits the Saab Salon Spa aesthetic—a blend of classic elegance and contemporary sleekness,” Saab says. “Incoprorating our ‘S’ logo cleverly into a clean, easy-to-read ‘30 Years’ typography treatment—it conveys everything we want to say in one simple image. The badge is on every page of our website, as our profile picture on social media and all other marketing materials we have used throughout our 30th year.”

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