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STAMP 2018: Creating a Salon Mantra or Mission Statement

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

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STAMP 2016: Gene Juarez's Mission Statement

Gene Juarez's Mission Statement captures a 2016 STAMP award.

SALON TODAY RECOMMENDS: 5 Articles on Amping Up Growth During Off-Seasons

Instead of allowing your salon to slip into the summer slump, execute these strategies to encourage stylists, bring in clients and grow your profits. Here we've highlighted five Aveda Means Business articles that describe methods salon owners have employed to improve culture and inspire growth. Scroll through for best practices and tips on building a mission statement, offering new services, networking with other salon owners and more.

Culture Club

As the lead educator for ESON (Eufora Salon Owner Network), Joanne Magana traveled the country over the past 10 years talking to salon owners about the value of establishing a solid culture.“I was surprised to find so many salons that ...

STAMP 2015: Salon Rootz' Mission Statement

Salon RootzMedina, OhioOwned by: Jen Tryon and Sheila BarcoSalon Rootz’s mission statement, “To create a personal, individual, and unforgettable experience built on passion, integrity, creativity and community” is ingrained in ...

STAMP 2015: Namaste's Service Pledge

Namaste Service PledgeNamaste Pure Design SalonsDenver, ColoradoOwned by: Rick Van De Riet and Tommy PernellNamaste’s service pledge started out as a salon project in which each associate wrote what standards they wanted to see in the ...

STAMP 2014: RED 7's Creative Mission Statement

RED 7 collects a STAMP award for its mission statement, and the creative way it communicates it to clients through these cute pillows!

2013 STAMP Mission Statement Winner: Hair on the Avenue

Hair on the Avenue in Sinking Spring, PA, captures a 2013 STAMP awards for best mission statement.

2013 STAMP Mission Statement Winners: Truu Salon

Truu Salon in Hollywood, FLA, captures a 2013 STAMP award for its mission statement.

Branded Salon Materials

Branding Strategy, service menu, mission statement, business card, recruitment brochure, client referral and on-hold message.