Guardians of Culture
Gene Juarez Salons & Spas
Owner: Evergreen Pacific Partners
“We are all called upon to be guardians of our culture,” reads the envelope that holds the credit card-sized brochure printed with the Gene Juarez vision and promise. The portable statements were given out at a launch party at the salon’s annual company-wide event.
The company’s management team designed the printed piece to be a keepsake—something employees would be proud to carry as a reminder of their role in fulfilling the promise.