Read the latest issue of Salon Today Past Issues Subscribe

Salon Management

2013 STAMP Mission Statement Winners: Truu Salon

by Stacey Soble | September 2, 2013

Truu Salon
Hollywood, Florida
Owned by: David Levy

Mission Statement: “Our mission at Truu Salon is to embrace, enhance and empower the true beauty in you.”

For reprint and licensing requests for this article, Click here.

8 Ways to Create a Bright, Happy Salon

by Carlos Valenzuela

Check out the list of proven salon happiness enhancers to add to your motivational arsenal.

What You Need to Know to Select Better CBD Products

by Amy Chin

Whether you're looking to purchase a CBD product to help you deal with the stress of 2020, or you're selecting products to retail in the salon, educate yourself so you know what to look for and how different delivery methods yield different results.

Salon Management

Another Shutdown in California Comes at the Hardest Time of Year

by Stacey Soble

With mixed emotions, California salon owners speak out on how their state's latest shutdown mandate is impacting their businesses at the busiest time of the year.

Salon Management

The Tax Duchess Offers Independent Stylists Help with Tax Preparation

by Stacey Soble

A new book teaches salon professionals how to maintain good business records with customized accounting ledgers and guidance.

Salon Management

3 Touchpoints to Reconnect with Clients & Get Them Back In

by Lauren Gartland & Lori Davis

In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.

Salon Management

Financial Trends: Client Retention Is the Metric for Success

by Steve Gomez

As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.

Marketing & Advertising

5 Content Ideas to Capture Audience Attention on Social

by Monica Hickey

As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.

Salon Management

6 Things to Consider When Hiring a Business Coach or Mentor

by Ronit Enos

In SALON TODAY's Burning Questions series, Salon Cadence’s Ronit Enos offers advice to owners regarding what actions to take when vetting a potential business coach.

Salon Management

Why Schools Are the Key to Recruiting & Retaining Stylists

by Jill Krahn

As part of SALON TODAY’s Burning Questions series, Jill Krahn with Salon Professional Education Company offers a strategic key to retaining stylists and their clients.

Salon Management

3 Strategies to Avoid Customer Loss

by Deb Hunt

Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.

Salon Management

Innovating Education: News Ideas to Host Training & Connect Students

by Karla Lopez-Martinez

How are you hosting education? Can students learn online? How do you train staff while also social distancing? Beauty Backbone’s Karla Lopez-Martinez provides solutions to these burning questions.

Salon Management

How to Create Financial Stability, Even in Uncertain Times

by Tom Kuhn

Don’t wait until the next crisis to get prepared. Despite the sea of unknowns, start building financial success now with these three tips from Qnity’s Tom Kuhn.

Salon Management

2021 Forecast: Salons Move Forward in a Transformed Landscape

by Harry D. Wood, IV

Even as we say goodbye to this crazy year, there are emerging questions about 2021. How long should we keep anticipating this change in service? Harry D. Wood, IV, Founder of Six Figure Hairdresser, offers his take on the new normal.

Marketing & Advertising

10 Online Branding Strategies to Grow Your IRL Business

by Bonnie Bonadeo

Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.

Salon Management

How to Keep Morale High & Cultivate a Committed Salon

by Amy Carter

In these emotionally heavy times, you want your team to feel like they’re thriving – not just surviving. Empowering You Consulting’s Amy Carter tackles the question of how to keep spirits high in your salon.

Resource Center

Latest Industry Updates and Videos

Education Center

Upcoming and On-Demand Webinars