Read the latest issue of Salon Today Past Issues Subscribe

Salon Management

2013 STAMP Mission Statement Winners: Truu Salon

by Stacey Soble | September 2, 2013

Truu Salon
Hollywood, Florida
Owned by: David Levy

Mission Statement: “Our mission at Truu Salon is to embrace, enhance and empower the true beauty in you.”

For reprint and licensing requests for this article, Click here.

Profiles in Courage: Salvatore Minardi Eases the Fears of Clients and Team Members

by Stacey Soble

An open door and an open heart help Salvatore Minardi and his team weather a four-month shutdown and tackle continuing fears about reopening amid a pandemic.

How to Communicate When an Employee or Guest Tests Positive for COVID-19

by Heather Bagby

In SALON TODAY's Burning Questions series, Summit Salon's Heather Bagby offers advice to owners and managers regarding what actions to take when a guest or employee tests positive for COVID-19.

In partnership with Virox Technologies

Clean Beauty: Custom Disinfection Protocols Keep Clients Coming Back to the Salon

by Staff

What does this mean to salons and spas that have already struggled through at least one COVID-19 reopening phase? Stay proactive! It’s smart business to refresh and refine what is now the beauty essential, sanitation.

Bruce and Teresa McGaha, owners of Mouton's Salon in Grapevine, Texas.

Salon Management

Profiles In Courage: A Focus on Fun at Mouton's Salon Keeps Team Morale High

by Stacey Soble

Through this new series profiling salons and their recovery efforts, we find owners Bruce and Teresa McGaha organizing new retail and referral programs, rethinking holiday plans and designing fun, yet safe, social events to keep spirits high.

In partnership with American Express

Reopening Made Easier: These Special Offers Help Salons Get Back to Business

by Staff

Many salons have struggled to survive through COVID-19 closures. As they reopen under new guidelines, salon owners and staff are finding smart ways to adapt and grow their business through access to valuable offers on products and services.

Michael Haase, owner of PlantinumBlack in Los Angeles, lost three-fourths of his team during the...

Salon Management

Profiles in Courage: Focused on Rebuilding After a Challenging Loss

by Stacey Soble

Opening PlatinumBlack in November 2019, Michael Haase was still building his team when COVID-19 caused a six-month shutdown and three-fourths of his team left. Find out how this resilient owner is focused on rebuilding his Los Angeles business.

From first impression at check-in to a new version of “sampling” at the backbar and styling...

In partnership with Eufora

8 Steps to Ensure Clients Choose Your Salon Over the Competition

by Staff

Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?

Not only is the Aerostatic Misting Machine and the Antimicrobial Solution good for the salon,...

Salon Management

A Salon Owner's Investigation into Sanitizing Systems Leads to a New Retail Opportunity

by Stacey Soble

As Alan Snetman tested salon sanitation systems after COVID-19 caused mandatory shutdowns, he discovered a new retailing opportunity.

Salon Management

Holiday Shopping Will Be Earlier Than Ever So Start Offering Holiday Sales in Your Salon NOW

by Lori Fudens

We all need something to look forward to and to help us feel better during the weirdest year ever.

A rendering of the salon pod concept with LED image.

Salon Management

A New Business Model for A New Normal

by Leon Alexander

In his latest provocative blog, Eurisko's Leon Alexander proposes a new business model for the salon industry that is a hybrid between a commission-based salon and salon suites.