marketing campaigns

Schwarzkopf Reveals Sofia Vergara as New Brand Ambassador

Schwarzkopf will be working with actress and producer Sofia Vergara as Global Brand Ambassador to help launch its new campaign, “What Story Will You Tell?”

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10 Ways to Drive Cash Flow in the Salon

Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.

Wella to be Showcased at Paris Art Exhibition

Wella Company announced a partnership with the Musée des Arts Décoratifs in Paris to bring the exhibition ‘Des Cheveux et des Poils’ (Hair & Hairs) to the public April 5-September 17, 2023.

Announcing the 2022 STAMP Honorees

In Show-and-Tell style, 37 honorees share successful and very borrowable marketing ideas in the 10th annual STAMP (SALON TODAY Annual Marketing Program.)

The 2020 Competition Categories for STAMP

Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!

Why Hyper-Targeted Marketing Campaigns and Stellar Creative Can Give You an Unfair Advantage

Marketing Expert Jason Ramb offers up a blog about mining your data to target your marketing campaigns, and how combining that with the perfect creative packs a powerful punch that breaks through the clutter and delivers the perfect clients to your salon.

STAMP 2019: EvelineCharles Launches Lash Extensions with a Marketing Punch

When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.

Announcing the 2019 STAMP Honorees

The 2019 SALON TODAY Annual Marketing Program Names 34 salon marketing idea best in class.

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