Schwarzkopf will be working with actress and producer Sofia Vergara as Global Brand Ambassador to help launch its new campaign, “What Story Will You Tell?”
Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.
Wella Company announced a partnership with the Musée des Arts Décoratifs in Paris to bring the exhibition ‘Des Cheveux et des Poils’ (Hair & Hairs) to the public April 5-September 17, 2023.
In Show-and-Tell style, 37 honorees share successful and very borrowable marketing ideas in the 10th annual STAMP (SALON TODAY Annual Marketing Program.)
Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!
Marketing Expert Jason Ramb offers up a blog about mining your data to target your marketing campaigns, and how combining that with the perfect creative packs a powerful punch that breaks through the clutter and delivers the perfect clients to your salon.
When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.
The 2019 SALON TODAY Annual Marketing Program Names 34 salon marketing idea best in class.
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