Announcing the 2022 STAMP Honorees

The best marketing idea is one that has proven successful for one salon, and can be shared and easily adapted so another salon can replicate the success. At least, that's been the idea behind SALON TODAY's Annual Marketing Program. In its tenth year, (with a one-year hiatus during the pandemic), the program has evaluated submitted marketing and promotional ideas in five overall categories, including Traditinal Marketing, Digital Marketing, Campaigns, Branded Salon Materials and In-Salon Marketing. Within these categories are multiple sub-categories that attempt to capture and share any successful idea. 

For now, we are announcing this year's honorees, but in the coming weeks we will explore and show each of the winning ideas:

TRADITIONAL MARKETING

PRINT ADVERTISING

Good Hair, Good Day
Mango Salon
Richmond, Virginia
Owners: Bobbi and Patrick Heaney

TELEVISION COMMERCIAL

Fair Trade
Mensroom Salon
Richmond, Virginia
Owner: June Juliano

BILLBOARD/SIGNAGE

OMG!
Blo
Raleigh, North Carolina
Owner: Bryan Nunes

DIGITAL MARKETING

WEBSITE

WholeSpa.com
Whole Salon Spa
Oldsmar, Florida
Owner: Tim Belcher

UrbanBetty.com
Urban Betty
Austin, Texas
Owner: Chelle Neff

MOBILE MARKETING PROGRAM

In the Hand
Mango Salon
Richmond, Virginai
Owners: Pat and Bobbi Heaney

SOCIAL MEDIA CAMPAIGN

Live with Dr. Nicky
Salon Rootz
Medina, Ohio
Owners: Sheila Barco and Jen Tryon

Betty of the Week
Urban Betty
Austin, Texas
Owner: Chelle Neff

Here Comes the Bridal Party
Be Inspired Salon
Madison, Wisconsin
Owner: Kati Whitledge

EMAIL NEWSLETTER

Zodiac Gift Guides
Interlocks
Newburyport, Massachusetts
Owner: Ginny Eramo

SALON BLOG

What to Expect
Harlow Beauty and Hair Salon
Austin, Texas
Owner: Misty Krant

Lifestyle and Beauty
Nuovo Salons
Sarasota, Florida
Owners: Terry McKee and James Amato

SINGLE CREATIVE SOCIAL POST

VDay Giveaway
PENZONE Salons + Spas
Columbus, Ohio
Owners: Charles and Debra Penzone

Through Ryan’s Eyes
DL Lowry Salon
Indianapolis, Indiana
Owner: David Lowery

CAMPAIGNS

BEST INCORPORATION OF A NATIONAL CAMPAIGN

A Bleu Earth Day
Interlocks
Newburyport, Massachusetts
Owner: Ginny Eramo

OVERALL COORDINATED CAMPAIGN

Water Your Plants
VerVe Salon
Tucson, Arizona
Owners: Jana and Frank Westerbeke

22
Tangerine Salon & Spa
Murfreesboro, Tennessee
Owners: Brandon & Janet Hensley

All Hail the Queen
Tonya Jones SalonSpa
Birmingham, Alabama
Owner: Tonya Jones

30Licious
Gila Rut Aveda Salons
Hillcrest and Otay Ranch, California
Owners: Keri Davis-Duffy and Karla Lopez-Martinez

PHILANTRHOPIC CAMPAIGN

Celebrity Bartending
Headlines The Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde

The Philanthropic Tote
Gadabout SalonSpas
Tucson, Arizona
Owners: Jana and Frank Westerbeke

Supporting the Community
Josephine Day Spa & Salon
Houston, Texas
Owner: Vivien Yeh

BRANDED SALON MATERIALS

BUSINESS CARDS
Clever Connections
Headlines The Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde

RECRUITMENT MATERIALS
Fair Fare
Centre Salons & Spas
Four locations in Colorado
Owner: James Pacifico

#SquadStrong
Whip Salon
Ridgefield, Connecticut
Owner: Amy Pal

The DL Lowry Difference
DL Lowry Salon
Indianapolis, Indiana
Owner: David Lowery

CLIENT LOYALTY PROGRAM

Reliving the Wedding
Blo
Raleigh, North Carolina
Owner: Bryan Nunes

Holiday Scratchers
Jiva Salonspa
Cedar Falls, Iowa
Owner: Bill Bradford

Rx Brochures
Studio Blush
Oxford, Pennsylvania
Owner: Tara Miller

EMPLOYEE-FACING MATERIALS

#SquadGoals
Whip Salon
Ridgefield, Connecticut
Owner: Amy Pal

APPAREL

The Retro Band Tee
Headlines The Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde

Come As You Are
Penzone Salons + Spas
Columbus, Ohio
Owners: Charles and Debra Penzone

PARADE FLOAT

Mermaids at the Beach
Mermaid Hair Extensions
Kirkland, Washington
Owner: Cindy Reynolds

IN-SALON MARKETING

IN-SALON MERCHANDISING

Remembering Oribe
Headlines the Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde

IN-SALON PROMOTIONAL CAMPAIGN

Skinny Beverage Menu
JIva Salonspa
Cedar Falls, Iowa
Owner: Bill Bradford

All About the Brows
Interlocks
Newburyport, Massachusetts
Owner: Ginny Eramo

SALON EXTERIORS

Let Your Beauty Shine
Ruiz Salon
Austin, Texas
Owners: Heath Smith and Allen Ruiz