The best marketing idea is one that has proven successful for one salon, and can be shared and easily adapted so another salon can replicate the success. At least, that's been the idea behind SALON TODAY's Annual Marketing Program. In its tenth year, (with a one-year hiatus during the pandemic), the program has evaluated submitted marketing and promotional ideas in five overall categories, including Traditinal Marketing, Digital Marketing, Campaigns, Branded Salon Materials and In-Salon Marketing. Within these categories are multiple sub-categories that attempt to capture and share any successful idea.
For now, we are announcing this year's honorees, but in the coming weeks we will explore and show each of the winning ideas:
TRADITIONAL MARKETING
PRINT ADVERTISING
Good Hair, Good Day
Mango Salon
Richmond, Virginia
Owners: Bobbi and Patrick Heaney
TELEVISION COMMERCIAL
Fair Trade
Mensroom Salon
Richmond, Virginia
Owner: June Juliano
BILLBOARD/SIGNAGE
OMG!
Blo
Raleigh, North Carolina
Owner: Bryan Nunes
DIGITAL MARKETING
WEBSITE
WholeSpa.com
Whole Salon Spa
Oldsmar, Florida
Owner: Tim Belcher
UrbanBetty.com
Urban Betty
Austin, Texas
Owner: Chelle Neff
MOBILE MARKETING PROGRAM
In the Hand
Mango Salon
Richmond, Virginai
Owners: Pat and Bobbi Heaney
SOCIAL MEDIA CAMPAIGN
Live with Dr. Nicky
Salon Rootz
Medina, Ohio
Owners: Sheila Barco and Jen Tryon
Betty of the Week
Urban Betty
Austin, Texas
Owner: Chelle Neff
Here Comes the Bridal Party
Be Inspired Salon
Madison, Wisconsin
Owner: Kati Whitledge
EMAIL NEWSLETTER
Zodiac Gift Guides
Interlocks
Newburyport, Massachusetts
Owner: Ginny Eramo
SALON BLOG
What to Expect
Harlow Beauty and Hair Salon
Austin, Texas
Owner: Misty Krant
Lifestyle and Beauty
Nuovo Salons
Sarasota, Florida
Owners: Terry McKee and James Amato
SINGLE CREATIVE SOCIAL POST
VDay Giveaway
PENZONE Salons + Spas
Columbus, Ohio
Owners: Charles and Debra Penzone
Through Ryan’s Eyes
DL Lowry Salon
Indianapolis, Indiana
Owner: David Lowery
CAMPAIGNS
BEST INCORPORATION OF A NATIONAL CAMPAIGN
A Bleu Earth Day
Interlocks
Newburyport, Massachusetts
Owner: Ginny Eramo
OVERALL COORDINATED CAMPAIGN
Water Your Plants
VerVe Salon
Tucson, Arizona
Owners: Jana and Frank Westerbeke
22
Tangerine Salon & Spa
Murfreesboro, Tennessee
Owners: Brandon & Janet Hensley
All Hail the Queen
Tonya Jones SalonSpa
Birmingham, Alabama
Owner: Tonya Jones
30Licious
Gila Rut Aveda Salons
Hillcrest and Otay Ranch, California
Owners: Keri Davis-Duffy and Karla Lopez-Martinez
PHILANTRHOPIC CAMPAIGN
Celebrity Bartending
Headlines The Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde
The Philanthropic Tote
Gadabout SalonSpas
Tucson, Arizona
Owners: Jana and Frank Westerbeke
Supporting the Community
Josephine Day Spa & Salon
Houston, Texas
Owner: Vivien Yeh
BRANDED SALON MATERIALS
BUSINESS CARDS
Clever Connections
Headlines The Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde
RECRUITMENT MATERIALS
Fair Fare
Centre Salons & Spas
Four locations in Colorado
Owner: James Pacifico
#SquadStrong
Whip Salon
Ridgefield, Connecticut
Owner: Amy Pal
The DL Lowry Difference
DL Lowry Salon
Indianapolis, Indiana
Owner: David Lowery
CLIENT LOYALTY PROGRAM
Reliving the Wedding
Blo
Raleigh, North Carolina
Owner: Bryan Nunes
Holiday Scratchers
Jiva Salonspa
Cedar Falls, Iowa
Owner: Bill Bradford
Rx Brochures
Studio Blush
Oxford, Pennsylvania
Owner: Tara Miller
EMPLOYEE-FACING MATERIALS
#SquadGoals
Whip Salon
Ridgefield, Connecticut
Owner: Amy Pal
APPAREL
The Retro Band Tee
Headlines The Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde
Come As You Are
Penzone Salons + Spas
Columbus, Ohio
Owners: Charles and Debra Penzone
PARADE FLOAT
Mermaids at the Beach
Mermaid Hair Extensions
Kirkland, Washington
Owner: Cindy Reynolds
IN-SALON MARKETING
IN-SALON MERCHANDISING
Remembering Oribe
Headlines the Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde
IN-SALON PROMOTIONAL CAMPAIGN
Skinny Beverage Menu
JIva Salonspa
Cedar Falls, Iowa
Owner: Bill Bradford
All About the Brows
Interlocks
Newburyport, Massachusetts
Owner: Ginny Eramo
SALON EXTERIORS
Let Your Beauty Shine
Ruiz Salon
Austin, Texas
Owners: Heath Smith and Allen Ruiz
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