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client loyalty

2019 Salon Today 200: Retention and Referral Programs

Meet the 2019 SALON TODAY 200 honorees in the category of Retention and Referral Programs. These salons know that their ability to attract new guests can fuel their growth, but the ability to get those clients to return again and again determines their overall success.

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Easy to Manage Referral Programs for Salons

Are your guests excited to spread the great news about your salon to everyone they know? When they do, are they being thanked? If your goal is to begin a program that is easy to manage, you’re in luck! In this article Salon Today Blogger Kati Whitledge shares how her staff at Be Inspired Salon captures guest referrals, how they thank them, and how they gift them for their advocacy.

STAMP 2018: Offering a VIP Program to Reward Your Clients

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

OWNER TO OWNER: How Every Guest Gets Celebrity Treatment at the Julius Michael Scarsdale Hair Salon

At the Julius Michael Scarsdale Hair salon in Scarsdale, NY co-owners Julius Michael and Monica Wald never single anyone out for special treatment. As far as they’re concerned, every client is entitled to a celebrity-worthy experience! Here’s how they make each customer feel like a star!

Salon Today Recommends: Rewarding Your Loyal Clients, 6-Figure Success & Systems for Your Men's Business

Salon Today and Aveda Means Business are both dedicated to helping salons and spas grow and thrive, helping beauty professionals meet their full potential. Read how one salon thanks their long-time loyal guests through an annual guest appreciation event; how one stylist spent his entire career focused on the business of men’s grooming; and how a grass-roots effort stopped a bill that required cosmetology schools to reduce its required hours. Plus more!

OWNER TO OWNER: 6 Ways Ochoa Salons & Spas Cultivates Loyalty

The owners at Ochoa Salon & Spa believe in the power of loyalty and they never veer from this core ethos. Here are 6 ways they foster a creative team, one that thrives on the power of relationships and grows into a multi-generational success story.

Be Our Guest: Successful Client Strategies for Retention, Referral and Prebooking

The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.

The Benefits Software Brings to Salon and Spa Owners

If you salon hasn't embraced salon management software yet, here are several reasons why you should reconsider.

Beauty Pulse: Why Stylists Fly the Salon Coop

Oh where, oh where do good stylists go when they leave the salon? Salon Today's most recent Beauty Pulse attempts to find out, plus owners reveal the strategies they use to retain clients.

STAMP 2017: Z Studio's Client Loyalty Marketing

Z Studio consolidates the number of materials it used to give new clients into one creative new piece, earning it a 2017 STAMP award.