Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.
Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.
You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.
Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.
A multi-service, consultative approach with each client helps Hair + Co. BKLYN boost their average ticket, as well as client retention. Owner Shannon King explains.
How many “chances” should you give yourself to please a client?
Meet the 2019 SALON TODAY 200 honorees in the category of Retention and Referral Programs. These salons know that their ability to attract new guests can fuel their growth, but the ability to get those clients to return again and again determines their overall success.
Are your guests excited to spread the great news about your salon to everyone they know? When they do, are they being thanked? If your goal is to begin a program that is easy to manage, you’re in luck! In this article Salon Today Blogger Kati Whitledge shares how her staff at Be Inspired Salon captures guest referrals, how they thank them, and how they gift them for their advocacy.
After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.
At the Julius Michael Scarsdale Hair salon in Scarsdale, NY co-owners Julius Michael and Monica Wald never single anyone out for special treatment. As far as they’re concerned, every client is entitled to a celebrity-worthy experience! Here’s how they make each customer feel like a star!
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