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client loyalty

Be Our Guest: Successful Client Strategies for Retention, Referral and Prebooking

The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.

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The Benefits Software Brings to Salon and Spa Owners

If you salon hasn't embraced salon management software yet, here are several reasons why you should reconsider.

Beauty Pulse: Why Stylists Fly the Salon Coop

Oh where, oh where do good stylists go when they leave the salon? Salon Today's most recent Beauty Pulse attempts to find out, plus owners reveal the strategies they use to retain clients.

STAMP 2017: Z Studio's Client Loyalty Marketing

Z Studio consolidates the number of materials it used to give new clients into one creative new piece, earning it a 2017 STAMP award.

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

How to Minimize No-Shows

Recapture lost revenue by minimizing your no-shows. Rosy's Jim Bower shows you how to better communicate with clients to get them in the salon on time for their appointment.

2017 Salon Today 200: Retention and Referral

Meet the 2017 Salon Today 200 Honorees in the category of Retention and Referral. These owners know a salon's ability to attract new clients fuels its growth, while its ability to get those ame clients to come back again and again drives its overall success.

4 Tech Tips that Keep Clients Coming Back

Shortcuts' Paul Tate shares four technology tips that drive client retention.

SALON TODAY RECOMMENDS: Must-Read Articles on Priceless Customer Service, Doing Away with the Front Desk and Tips for Entering NAHA

SALON TODAY is always scouring the world of salon business to find effective techniques and innovative methods for salon growth. Latest on our reading list are the insightful articles featured on avedameansbusiness.com. Below are five articles ...