Many salons and product manufacturers offer loyalty programs to their clients. And now, a software company is offering one, too.
The Phorest TreatCard allows clients to gain points every time they spend money and earn bonuses for referrals. But instead of offering discounts, the TreatCard rewards clients with a product or service they’ve never had before.
Nina Childers from Bella Salon & Spa and Charlotte Thomas Salon changes up her salon’s treat rewards every season and compares the loyalty program to the way Sephora’s point system works.
“At Sephora, you gain points every time you purchase, and there’s a little box at their front counter that has all the products in it so you can redeem the points for a makeup application or you can redeem them for the products,” she says. “We do the same thing by spotlighting certain retail to boost the sales of products that clients might not know about.”
The idea is to open clients up to new services and products, so in the future, they pay for them, increasing their average spend per visit. And clients who have the Phorest salon-branded app can see how many points they have accumulated at the touch of a button.
“It allows us to put those points toward services that are not necessarily high-demand,” Childers says. “Gaining points to redeem $10 toward a hair cut isn’t going to upsell someone into a new experience; that’s why I love the TreatCard system.”