Close

Technology

Phorest's TreatCard Gives Salons an Easy Way to Reward Loyal Guests

by Laurel Nelson | September 4, 2019
Nina Childers, owner of Bella Salon & Spa and Charlotte Thomas Salon, in Chester Springs, Pennsylvania.
 -

Nina Childers, owner of Bella Salon & Spa and Charlotte Thomas Salon, in Chester Springs, Pennsylvania.

Many salons and product manufacturers offer loyalty programs to their clients. And now, a software company is offering one, too.

The Phorest TreatCard allows clients to gain points every time they spend money and earn bonuses for referrals. But instead of offering discounts, the TreatCard rewards clients with a product or service they’ve never had before.

Nina Childers from Bella Salon & Spa and Charlotte Thomas Salon changes up her salon’s treat rewards every season and compares the loyalty program to the way Sephora’s point system works. 

“At Sephora, you gain points every time you purchase, and there’s a little box at their front counter that has all the products in it so you can redeem the points for a makeup application or you can redeem them for the products,” she says. “We do the same thing by spotlighting certain retail to boost the sales of products that clients might not know about.”

The idea is to open clients up to new services and products, so in the future, they pay for them, increasing their average spend per visit. And clients who have the Phorest salon-branded app can see how many points they have accumulated at the touch of a button.

“It allows us to put those points toward services that are not necessarily high-demand,” Childers says. “Gaining points to redeem $10 toward a hair cut isn’t going to upsell someone into a new experience; that’s why I love the TreatCard system.”

Owners Ramiro Corrales, Taylor Miller and Cameron Kepford check out a client's recent positive...

Technology

Marketing the Salon in the Modern Tech Era

by Laurel Nelson

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

Grow Your Business with Automated Marketing

Grow Your Business with Automated Marketing

by Staff

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Grow Your Business with Automated Marketing

Grow Your Business with Automated Marketing

by Staff

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

The 2019 Technology Guide

Technology

The 2019 Technology Guide

by Laurel Nelson

Technology plays a strong hand in how successful owners lead their salons, and now the options go far beyong appointment scheduling. This helpful guide introduce you to a number of digital tools to add to your managment toolbox.

5 Salon Trends And Best Practices

5 Salon Trends And Best Practices

by Staff

Millennium Systems International’s John Harms is an experienced leader—for 33 years he has pioneered salon management software. Harms understands how important it is to keep innovating and adapting in order to be successful in any business, and here he reflects on his own leadership strategies and company innovations that help salons grow.

Load More