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Ivan Zoot

5 Tips for Effective Service Pricing and Price Management

Pricing is one of the most important business decisions you will ever make as a haircutter. Here are five tips for effective pricing and price management.

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Say These Three Sentences to Build Your Clientele

Use the sentences as they are, word for word. Do not alter the words. Do not change the order. Then watch what happens.

The 500 Business Card Challenge for 2018

This is an old school marketing idea that will never alter, never go out of style and never be replaced with anything that will ever work better.

5 Ways to Identify and Recruit New Salon Team Members

Every town has that one shop or salon that never has hiring challenges.  This does not happen by accident.

Top 5 Rules of Client Retention

A new client, whether a walk-in or a referral, is a nugget of gold. How do you craft this nugget into a thing of beauty?

Finding the Balance Between Free Family Haircuts and Setting Limits

How have you decided to manage free haircuts for family members? How are you seeing to it that you can take care of family and yet not be abused?

Top Tips for Leveraging Holiday Gift Certificate Sales

Gift certificates are sales today and butts in seats tomorrow… and especially in the coming months after the holiday rush. They can also be some insurance against slower times.

How to Put Your Barbershop Out of Business

Running a barbershop is fairly easy.  Killing a barber business is even easier.  Here are my top five tips to run your barbershop business out of business.

Be the King of Your Throne

Proper use of your haircutting chair is a key to men’s haircutting success and longevity. Using your chair correctly can add clients to your business, dollars to your wallet and years to your career. Here are my top tips for making the most of what your chair can do for you as the powerful tool it is supposed to be.

Batting Clean Up: How to Provide a Classic Neck Clean Up

Cleaning up the guy’s neckline is a basic part of every haircut. There are a few things you can do to provide a classic touch to neck clean up to position yourself to score runs with male clients and build your fan base.