Salon Management

The 500 Business Card Challenge for 2018

by Ivan Zoot | January 19, 2018

I posted my 500 Business Card challenge a few years back.  It was and remains one of my most popular posts at Modern Salon.  I frequently cut and paste the link into social media and use it as an answer to questions on business building.  I think it is time to update the original post with a fresh rewrite.

Here you go.  You are welcome.  Get busy.

The 500 Business Card Challenge – 2018 update

The biggest news in this update is that there really is no update. The update is needed because the original post had time sensitive info.  The concept never changes. This is an old school marketing idea that will never alter, never go out of style and never be replaced with anything that will ever work better. That is quite a claim, but it is true.  Below is the 500 Business card Challenge concept, pure and simple.

  1. Get a box of 500 business cards.
  2. Give them all away within one month.

That is it.  That is all.

500 business cards in one month is 18 business cards per day every day for 30 days.  Count them out in the morning. Put them in your pocket.  Leave the house.  Do NOT go back in the house each night until the pocket is empty.  It is tougher than it sounds.  You must speak to and hand a card to 18 different people every day.

This is not asking for referral from your existing clients.  That is a different all-the-time, every day card project.  This is new people.  On the street, in the stores, at the park, along the way, by the train, everywhere.

You do not need a fancy speech prepared.  Just do the following.

  1. Smile.
  2. Say, “Hello my name is Ivan and I want to cut your hair”.
  3. Hand over a card.
  4. Smile

If the target starts to speak engage in a conversation.  If they do not simply seek the next target and repeat.  That is all there is to it.  Do not attempt to complicate it.

This works.  This works insanely well.  If you pass out 500 cards in one month the next month will be the busiest month of your career.  Period.

The only thing that works better than asking people to let you cut their hair is asking for referrals from existing clients.  More on that in a separate post.

Ivan Zoot AKA ClipperGuy is your healthy haircutter coach. Get and stay healthy, wealthy and wise with clipperguy support.

Originally posted on Modern Salon

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