marketing/promotions - Tagged Posts - Salon Today

OWNER TO OWNER: 7 Reasons Salon-Capri Thrives in Their Competitive Salon Market

Boston-area salon owners like to joke that you can’t swing a cat without hitting a salon in their neighborhood—there are multiple salons on every block! And it’s not only about quantity in Boston, it’s also about quality. The city is known for delivering high quality hairdressing and for salon businesses that are exceedingly well-run. So how has Salon-Capri —with three salons and an academy--manage to not only survive over the last 50 years, but also thrive, with a large and diverse clientele that pledges its loyalty to the company? Here’s a look at their success.

How to Get New Clients without Discounting

Be Inspired Salon's Kati Whitledge shares the power of value-added marketing in a complimentary podcast. Find out how to sign up.

Strategizing Your Salon's Social Media

Do you struggle with what to post day in and day out? Rosy's Jim Bower is back with some useful tips for organizing and boosting your social media presence.

3 SEO Tips for Salons in 2018

Internet marketing expert Dawn Mentzer offers some sage advice for getting your salon recognized online.

4 Ways of Using Technology to Increase Your Retail Sales

In a recent webinar, Dilan DeSilva, founder of Salon Clouds Plus , shared with us several strategies for using technology to increase retail sales. To simplify the strategies, he broke them down into four quadrants.

DEADLINE TOMORROW! Show Off Your Best Marketing Pieces through our STAMP Competition

Application season is open for STAMP, Salon Today's Annual Marketing Program, and we're looking for your most successful marketing and promotional pieces.

Zazu Exchange Rewards Clients with Free Beauty Services for Retail Purchases

Any purchase made at the Zazu Exchange can be used toward a menu of select services. If a client spends $50, he or she is handed a free voucher for a blowout or a brow wax that can be redeemed at any time in the same calendar year.

Going for the Local Press

Devising a social campaign to get their salon mentioned in a local 'Best Of' campaign ends up being a wonderful public relations strategy for Richard Salon in Smithtown, New York, bringing in scores of new guests.

Branded Creative Group’s Sasha Dominguez on Creating a Brand with Staying Power

Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.