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Marketing & Advertising

DEADLINE TOMORROW! Show Off Your Best Marketing Pieces through our STAMP Competition

by ST Staff | March 22, 2018

Did you compose a salon post last year that went viral? Revamp your website and drew a new crowd? Designed a new service menu that boosted sales? Or, created a campaign that made multiple impressions on your clientele?

Applications are now live for STAMP, Salon Today’s Annual Marketing Program. The competition gathers and celebrates the best marketing and promotional ideas in the professional beauty industry and showcases them Show and Tell-style in Salon Today’s September-October issue.

There are dozens of categories covering traditional marketing, digital marketing, marketing campaigns, branded salon marketing materials and in-salon marketing. Peruse the categories and enter your most successful ideas by accessing the application at SalonToday.com/STAMP. DEADLINE ENTRY EXTENDED TO JUNE 15, 2018!

 

5 Myths About Online Booking…Busted!

5 Myths About Online Booking…Busted!

by Staff

If you’ve considered adding online booking to your website, now’s the time to take the plunge. So what’s holding you back from incorporating this must-have feature? If it’s one of these common myths, read on for the truth behind them.

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Hair by Mary Ott, @maryh.ott

All The Ways To Price Your Specialty Hair Color

by Staff

By the hour, by the level, by the bowl. Those are just some of the ways stylists are setting their rates for specialty hair color. Specialty color is hard work so don’t sell yourself short. Specialty color is also creative, and here are some creative ways stylists are charging for their artistry!

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Are You Losing Money On Your Toning, Retouch Or Highlight Services?

Are You Losing Money On Your Toning, Retouch Or Highlight Services?

by Staff

The more you know, the more you save and the more money you make. That’s true of everything in your business. When you’re informed, you can make informed decisions. Knowing your numbers when it comes to hair color usage is particularly helpful because it’s so easy to over-use product and undercharge for services. Here’s how three salons, with the help of Vish software, http://www.getvish.com/demo/salontoday were able to analyze the data available at their fingertips to determine which services were losing money and which were producing healthy profits.

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