client retention

How Gadabout Motivates the Guest Services Team to Prebook

In 2018, the guest services team checked their prebooking rate 35,000 times last year--find out why they were so motivated so see that metric grow.

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Elevate Your Guest Experience by Offering Additional Services

At Bliss Hair Studio in Shorewood, Illinois, guest retention is a huge factor in salon growth. Learn how they are getting their stylists and front desk members on board when offering clients additional services.

Three Strategies to Recoup Guests After a Stylist Leaves Your Salon

Regardless of why a stylist leaves there are strategies salon owners can implement to help recoup guests and keep revenue consistent during times of staffing transition. Here are three.

2019 Salon Today 200: Retention and Referral Programs

Meet the 2019 SALON TODAY 200 honorees in the category of Retention and Referral Programs. These salons know that their ability to attract new guests can fuel their growth, but the ability to get those clients to return again and again determines their overall success.

Never Lose A Client

Author Joey Coleman coaches salons on the importance of client retention and how to curate experiences to solidify their bond with their guests.

10 Ways to Keep Your Salon Client Coming Back

So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.

Can You Predict When A Client is Likely to Leave?

At the Data-Driven Salon Summit, SALON TODAY catches up with Phorest Salon Software's Ronan Perceval and found out how they track data to predict when a client is more likely to leave your salon.

Be Our Guest: Successful Client Strategies for Retention, Referral and Prebooking

The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.

What Appointment S-T-R-E-T-C-H-I-N-G Costs You

Eufora's Joanne Magana calculates the cost of appointment stretching and arms owners, stylists and front desk personnel with scripts to aid in the prebooking process. A great lesson for your next staff meeting.

Top 5 Rules of Client Retention

A new client, whether a walk-in or a referral, is a nugget of gold. How do you craft this nugget into a thing of beauty?

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