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Now that you’ve embraced the new normal, it’s time to grow your business.

This month, SALON TODAY spotlights four stories on these trending topics: Salons proving to be safe spaces, Aveda’s vision for the next year, texture trends, and Botanical Repair services and retail.

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Salons in the Pandemic: A Safe Environment?

On April 21, Van Council charted new territory in the salon industry as he became one of the first owners to reopen his business during the pandemic. After five weeks of forced closure, he opened his eight Van Michael salons at 50-percent capacity with many new safety protocols in place.

Sustainably-Minded Beauty Students Awarded Sustainable Success Scholarships

Three sustainably-minded beauty school students have been named recipients of the Sustainable Success scholarship awarded by the Horst M. Rechelbacher Foundation and administered by Beauty Changes Lives.

Aveda Challenges Owners to Personal and Professional Growth

SALON TODAY spotlights four stories on these trending topics: elevating Black voices in beauty, new revenue stream from lashes, and guidance for stylists and owners during the ongoing pandemic.

Aveda Activates 3.6 Acre Solar Array at Minnesota Headquarters

New solar array will provide 50% of manufacturing facility’s annual demand and will offset more than 1,100 metric tons of CO2 per year.

With the Right Partners, You Can Grow Your Business—Even in a Pandemic

In unprecedented times, SALON TODAY continues to bring salon owners the resources and information they need to sustain their businesses.

Aveda Launches Aveda Cares, a Relief Program to Benefit US Salons and Stylists

The multifaceted initiative will help salons prepare to recover from COVID-19 related closures.

How One Salon Cut Color Waste And Now Saves Thousands Of Dollars

Facing substantial color waste at the salon? Learn how to save money with a new salon system designed to manage backbar usage.

Profit-Driving Strategies for Spring and Summer

Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.

Hilaria Baldwin Unveils Aveda Sustainability Installation in NYC

On Tuesday, April 2, in line with the beginning of Earth Month, Environmental Advocate and Wellness Expert Hilaria Baldwin teamed up with Aveda to unveil an art installation made from 100% recycled materials at FIT in New York City.

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