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The Experiential Power of Beauty

The Experiential Power of Beauty

by Staff

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle  while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

Minerva Beauty Names Winner in Salon Makeover Contest

Minerva Beauty Names Winner in Salon Makeover Contest

by Alison Alhamed

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from  Minerva Beauty  in partnership with  Quest Resources . After combing through all of the amazing entries, the judges have spoken!

Nails On Point: Tom Bachik Announced as OPI Global Ambassador

Nails On Point: Tom Bachik Announced as OPI Global Ambassador

by Anne Moratto

As a professional offering must-have manis to a glittering roster of celebrity clients including Jennifer Lopez, Heidi Klum and Selena Gomez,  Bachik can also be found backstage at fashion week presentations around the world, collaborating with designers on nail looks that complement their fashion, from toe to tip.

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