With two virtual days packed with speakers who encouraged, engaged and evoked the thinking of attendees, Serious Business helped beauty professionals design their own journeys for the year ahead--and they started the process by inviting the audience to imagine their own "Re" words.
From SEO to credit card processing fees and client count, the final week of the virtual conference Data-Driven Salon Summit tackles some of the complicated and confusing metrics that are vital to your business in today's world.
Raising prices and the additional cost of PPE have been on owners' minds since the pandemic, so we designed the third day of the Data-Driven Salon Experience to focus on pricing and profits. Don't miss these sessions!
While Debra Penzone will share her journey of transforming a 50+ year-old brand to reach new client demographics, Phorest's Britni Volkman will share salon benchmarks and give you new targets, and owners Bonnie Conte and Coral Please will share strategies that drive their retail sales.
Bobbi Brown, Sir John, Sam Villa, Danessa Myricks, Scotty Cunha, Katie Jane Hughes, César DeLeön Ramîrez, Sarah Potempa, Tabatha Coffey, Michael Dueñas, and artists and brands from around the world will join together in a 10-day industry fundraiser that is open to the public.