Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.
Technology plays a strong hand in how successful owners lead their salons, and now the options go far beyong appointment scheduling. This helpful guide introduce you to a number of digital tools to add to your managment toolbox.
From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.
With Rosy Software and SalonInteractive, a salon finds a direct way to reach clients with her branded message, while a closed system for online retailing offers a data-protecting solution that keeps the professional in the equation.
Leading Aveda professionals encourage stylists to overcome their fears and pursue their dreams at Dare to Dream 2018, while The Salon People encourage that pursuit by giving out the first Best New Aveda Artist Awards.