Laurel Nelson

Contributor

Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.

Understanding SEO and How to Leverage It

by Laurel Nelson

Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.

Don't Burn Bridges

by Laurel Nelson

Holding a grudge against a former team member might make you miss a valuable opportunity. These owners know rehiring can be an impactful recruitment strategy that further strengthens your culture.

In partnership with Amex
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A Rewarding Business

by Laurel Nelson

American Express is helping salon owners get their businesses back on track with tips, tools, discounts and more.

In partnership with Minerva
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Ready For a Salon Makeover? Know Your Decor Options

by Laurel Nelson

Let Minerva help you break down their five most popular styles and the elements that make each one unique.

The Neill Corporation founded the Salon and Spa Relief Fund in 2005, after Hurricane Katrina...

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The Salon and Spa Relief Fund Eases Financial Strain for Salon Owners

by Laurel Nelson

Since Hurricane Katrina in 2005, the Salon and Spa Relief Fund has come to the aid of salons and salon professionals impacted by natural disaster, but the national scale of the pandemic presented a big hurdle. With an infusion of support from Aveda, the fund has helped 246 salons and growing.

Patty Schmucker, president of SalonInteractive.

Preserving the Professionalism of Beauty

by Laurel Nelson

With SalonInteractiver, retail is back in the hands of the salon professional and the entire industry benefits.

Jim Bower, founder and CEO of SalonInteractive.

Keeping Retail Sales in the Professional Beauty Industry

by Laurel Nelson

The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.

Nina Childers, owner of Bella Salon & Spa and Charlotte Thomas Salon, in Chester Springs,...

Phorest's TreatCard Gives Salons an Easy Way to Reward Loyal Guests

by Laurel Nelson

Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.

Owners Ramiro Corrales, Taylor Miller and Cameron Kepford check out a client's recent positive...

Marketing the Salon in the Modern Tech Era

by Laurel Nelson

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

The 2019 Technology Guide

by Laurel Nelson

Technology plays a strong hand in how successful owners lead their salons, and now the options go far beyong appointment scheduling. This helpful guide introduce you to a number of digital tools to add to your managment toolbox.

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Laurel Nelson

Laurel Nelson wrote

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