Laurel Nelson

Contributor

Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.

These Vomor lashes can easily be applied by an esthetician or a stylist and last for 10 days.

Ticket Boosters: 10-Day Lashes

by Laurel Nelson

A quick and easy service that can be applied by an esthetician or a stylist, Vomor's 10-Day Lashes are the perfect ticket booster for clients who have a special event or just want beautiful lashes without the time and financial commitment of lash extensions.

2023 SALON TODAY 200: Employee Education

by Laurel Nelson

They build strong training programs to build new team members, bring in outside educators to encourage all team members to stretch creatively, and develop education funds that help individuals travel to learn new skills. Meet the 2023 honorees in Employee Education, including Laura Boton, owner of Sine Qua Non in Chicago, Illinois.

2023 SALON TODAY 200: Salon Leadership

by Laurel Nelson

They continually seek education about a variety of topics to make themselves better leaders, and they carve out leadership opportunities within their businesses so their employees can grow. Meet the 2023 SALON TODAY 200 honorees in Salon Leadership, including the team from A Roland Salon in New Cumberland, Pennsylvania.

Understanding SEO and How to Leverage It

by Laurel Nelson

Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.

Don't Burn Bridges

by Laurel Nelson

Holding a grudge against a former team member might make you miss a valuable opportunity. These owners know rehiring can be an impactful recruitment strategy that further strengthens your culture.

In partnership with Amex
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A Rewarding Business

by Laurel Nelson

American Express is helping salon owners get their businesses back on track with tips, tools, discounts and more.

In partnership with Minerva
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Ready For a Salon Makeover? Know Your Decor Options

by Laurel Nelson

Let Minerva help you break down their five most popular styles and the elements that make each one unique.

The Neill Corporation founded the Salon and Spa Relief Fund in 2005, after Hurricane Katrina...

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The Salon and Spa Relief Fund Eases Financial Strain for Salon Owners

by Laurel Nelson

Since Hurricane Katrina in 2005, the Salon and Spa Relief Fund has come to the aid of salons and salon professionals impacted by natural disaster, but the national scale of the pandemic presented a big hurdle. With an infusion of support from Aveda, the fund has helped 246 salons and growing.

Patty Schmucker, president of SalonInteractive.

Preserving the Professionalism of Beauty

by Laurel Nelson

With SalonInteractiver, retail is back in the hands of the salon professional and the entire industry benefits.

Jim Bower, founder and CEO of SalonInteractive.

Keeping Retail Sales in the Professional Beauty Industry

by Laurel Nelson

The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.

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Laurel Nelson

Laurel Nelson wrote

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