Authors

Ready For a Salon Makeover? Know Your Decor Options

by Laurel Nelson

Let Minerva help you break down their five most popular styles and the elements that make each one unique.

News

The Salon and Spa Relief Fund Eases Financial Strain for Salon Owners

by Laurel Nelson

Since Hurricane Katrina in 2005, the Salon and Spa Relief Fund has come to the aid of salons and salon professionals impacted by natural disaster, but the national scale of the pandemic presented a big hurdle. With an infusion of support from Aveda, the fund has helped 246 salons and growing.

Salon Management

Preserving the Professionalism of Beauty

by Laurel Nelson

With SalonInteractiver, retail is back in the hands of the salon professional and the entire industry benefits.

Salon Management

Keeping Retail Sales in the Professional Beauty Industry

by Laurel Nelson

The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.

Technology

Phorest's TreatCard Gives Salons an Easy Way to Reward Loyal Guests

by Laurel Nelson

Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.

Technology

Marketing the Salon in the Modern Tech Era

by Laurel Nelson

Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.

Technology

The 2019 Technology Guide

by Laurel Nelson

Technology plays a strong hand in how successful owners lead their salons, and now the options go far beyong appointment scheduling. This helpful guide introduce you to a number of digital tools to add to your managment toolbox.

Technology

Salon Meets Today's Client Expectations for Convenience with New Technology Tools

by Laurel Nelson

From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.

Salon Management

Maximizing Revenue Per Square Feet with a Master

by Laurel Nelson

Anyone can open a salon. But opening a salon, making it profitable and staying in business is another matter. Learn how to maximize your revenue per square foot with Jim Pacifico.

Salon Management

Profit-Driving Strategies for Spring and Summer

by Laurel Nelson

Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.