Leon Alexander

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President of Eurisko

Leon Alexander is president of Eurisko, a comprehensive design, consulting and distribution source servicing the salon and spa industry. He holds a Ph.D. in behavioral psychology.

Leon Alexander wrote

The Future of the Beauty Industry Requires Evolution

by Leon Alexander

Our most thought-provoking blogger--Eurisko's Dr. Leon Alexander--is back with an argument that an evolutionary leap in beauty is causing us to rethink our current salon model, and evolve to a more dynamic, adaptive world.

Fear: Risk and Originality

by Leon Alexander

Eurisko's Leon Alexander is back with an analysis of fear--including how it can hold us back but also surprisingly sharpen our thinking.

You Say You Want a Revolution?

by Leon Alexander

With his latest eye-opening blog, Eurisko's Leon Alexander gives owners advice on the future of the industry--cleverly organized by Beatles' titles.

Why You Should Burn Your Bridges

by Leon Alexander

Eurisko's Leon Alexander, Ph.D. explains how to achieve world-class status by giving 100 percent, and why 99 percent isn't good enough.

It's Time for a New Salon Business Model

by Leon Alexander

Eurisko's Leon Alexander studies the emerging consumer trends of instant gratification, borrowing, customization and entertainment, then sketches out plans for the salon business design of the future.

Question Everything and Assume Nothing

by Leon Alexander

Eurisko's Dr. Leon Alexander encourages beauty professionals to elevate the industry by perfecting the art of the question.

The Language of Body

by Leon Alexander

In business and in our personal life, it isn’t the brain people see, it’s our body language and it has either a positive or negative effect. How we stand or greet someone gives people an impression. We are fortunate in the beauty ...

How Do We Make Decisions?

by Leon Alexander

During the course of the day, each salon owner and service provider makes a number of decisions that vary from what to eat for lunch to fundamental decisions that affect the salon business. But what criteria do we use when making a business ...