Close
Leon Alexander

Leon Alexander

President of Eurisko

Leon Alexander is president of Eurisko, a comprehensive design, consulting and distribution source servicing the salon and spa industry. He holds a Ph.D. in behavioral psychology.

Leon Alexander wrote

How Do We Make Decisions?

Salon Management

How Do We Make Decisions?

by Leon Alexander

During the course of the day, each salon owner and service provider makes a number of decisions that vary from what to eat for lunch to fundamental decisions that affect the salon business. But what criteria do we use when making a business ...

Leon Alexander, president of Eurisko

Salon Management

Thinking to a Higher Order

by Leon Alexander

In order for salons to compete with serious retailers, blogger Dr. Leon Alexander challenges salon owners to think creatively when it comes to education and to offer business education to service providers, or what he calls thinking to a higher order.

Leon Alexander, president of Eurisko

Salon Management

Designed for Emotional Buying Behavior

by Leon Alexander

Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business–the beauty industry business.

Leon Alexander, president of Eurisko

Salon Management

How Design Influences Behavior

by Leon Alexander

Design surrounds you, it influences your thoughts, and subsequently your behavior. Understanding that relationship between the environment and your mind is important. Your brain is not only hard-wired to interpret certain spatial characteristics in certain ways, but your mind also plays a role in how you make decisions based on those interpretations. All in all, design is a type of "food for thought" where your surroundings impact not only how you perceive that world, but also how you interact within it.

Load More