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Leon Alexander

Leon Alexander

President of Eurisko

Leon Alexander is president of Eurisko, a comprehensive design, consulting and distribution source servicing the salon and spa industry. He holds a Ph.D. in behavioral psychology.

Leon Alexander wrote

Leon Alexander, president of Eurisko

Salon Management

Thinking to a Higher Order

by Leon Alexander

In order for salons to compete with serious retailers, blogger Dr. Leon Alexander challenges salon owners to think creatively when it comes to education and to offer business education to service providers, or what he calls thinking to a higher order.

Leon Alexander, president of Eurisko

Salon Management

Designed for Emotional Buying Behavior

by Leon Alexander

Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business–the beauty industry business.

Leon Alexander, president of Eurisko

Salon Management

How Design Influences Behavior

by Leon Alexander

Design surrounds you, it influences your thoughts, and subsequently your behavior. Understanding that relationship between the environment and your mind is important. Your brain is not only hard-wired to interpret certain spatial characteristics in certain ways, but your mind also plays a role in how you make decisions based on those interpretations. All in all, design is a type of "food for thought" where your surroundings impact not only how you perceive that world, but also how you interact within it.

Leon Alexander, president of Eurisko

Salon Management

How Consumers Think

by Leon Alexander

Have you ever walked into a hotel room, tossed your key card somewhere, and a few seconds later forgotten where you put it? The data just vanishes from the brain's hard drive. Why? Because our brains are simultaneously processing all kinds of information—what city or time zone am I in, how long until my appointment, when is it time to eat? With a limited capacity of our short-term memory, the location of the room card just doesn't make the cut.

Leon Alexander, president of Eurisko

Salon Management

The Carrot, the Egg or the Coffee?

by Leon Alexander

The national economic downturn and resulting credit crunch has undoubtedly had an impact on the professional beauty industry. It has affected most salon owners with a decline of their salon business and profits. Other salon owners, who’ve viewed this as an opportunity, have been impacted in a positive way.

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