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Management Practices

2018 Salon Today 200: Growth, Part 1

Stacey Soble | December 11, 2017 | 6:00 AM
The team from Bella  Style Salon in Slidell, LA.
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The team from 20 Volume Salon & Spa in Gilbert, AZ.
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The team from Adara Salon & Spa in Johnston, IA.
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The team from Allure Designs in Libertyville, IL.
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Anagen 11 in Appleton, WI.
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The team from Anasa Hair Studio in Temecula, CA.
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The management team from Annastasia Salon in Portland, OR.
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The team from Aya Salon & Spa from Petaluma, CA.
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The team from Bellezza Salon in Charleston, South Carolina.
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Alicia and Christian Blazevich from Wexford, PA.
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The team from Bijou Salon in Skaneateles, NY.
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The team from Blo in Raleigh, North Carolina.
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The team fro mBoutique Out East Salon & Spa from Bradenton, FL.
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The team from Cappola Brokaw Art of Hair in Cheshire, CT.
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Heather and Wayne Tytula of Brio Salonspa in Lethbridge, Alberta.
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The team from Challise and Company, Inc. in Marietta, GA.
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The team from The Chopping Block Salon Company in Louisville, KY.
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The team from Chop Tops A Hair Company in Kansas City, MO.
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Joanne Rempel, owner of Colors Beauty & Wellness in Winnipeg, Manitoba.
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Coral Pleas, the owner of Cutting Loose Salon in University Park, FL.
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Stephanie Lewis and Katie Schmitz, owners of Daylily Spa Salon in St. Cloud, MN.
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Candice hammit and Lisa Justiss, from DV8 The Salon in Grapevine, TX.
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The team from Eikonic  House of Barbers in Brampton, Ontario.
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Liz Benke, ownr of Elizabeth Benke & Associates Salon and Color Studio in Doylestown, PA.
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Ruth Ononogbu, owner of The Full Spectrum Hair Salon in Murphy, TX.
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Epiphany Salon & Spas in Willamsburg, MI.
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The team from Frangipani Hair Studio, Inc. in Jacksonville Beach, FL.
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The team from Glow Beauty Boutique in Braintree, MA.
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The team from Gordon Salon in Highland Park, IL.
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Carol Bakowicz, owner of Great Lengths Hair Salon in Memphis, TN.
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Chris and Sandra Ravenscraft of Inspire Salon in Weldon Spring, MO.
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The team from Green with Envy Salon in Camden, ME.
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The team from Headlines the Salon in Encinitas, CA.
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The team from Hollywood Hair Salon and Spa from Centralia, IL.
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The team from Integrity Lash from Pasadena, CA.
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Ginny Eramo, the onwer of Interlocks in Newburyport, MA.
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The team from J. Michael's Spa and Salon in Louisville, KY.
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For a salon, mastering a number of best practices results in overall sales growth, which in turn fuels the trajectory of the business. This year, the Salon Today 200 honorees grew at a rate of 10.41% and above. Meet the first half of the 2018 honorees in Growth. 

20 Volume Salon & Spa
Gilbert, AZ
20volumesalon.com
Edward and Stacey Coronado
2015: $990,000
2016: $1,115,000
Increase: 13%
Square Feet: 2,700
Total Employees: 26
Average Cut & Style: $50
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: Aveda
Tech Support: SalonBiz
Association: PBA
“Our new guest-recruitment strategy has really paid off with a 39.3% gain. Our guests are given a card that gives a friend $20 off their first service. In exchange for their referral, our client receives $25 in retail product. It brings in new clients consistently every week.”

501 Salon & Spa
Bellevue, KY
501salon.com
Kate Moeves
2015: $595,000
2016: $742,000
Increase: 25%
Square Feet: 1,300; 1,100
Total Employees: 27
Average Cut & Style: $42
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: CND
Tech Support: Booker
“Boosting and promoting Facebook ads to a target audience when we are hiring has been a huge success. These social campaigns brought us two new assistant managers and three additional stylists, which assisted in the increase of our service sales by 33%.”

Adara Salon & Spa
Johnston, IA
adarasalonspa.com
Stephanie Van Veldhuizen and Chelsea Bepler
2015: $463,000
2016: $522,000
Increase: 13%
Square Feet: 2,100
Total Employees: 12
Average Cut & Style: $47
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: Zoya
Tech Support: SalonBiz
“We give credit for our consistent growth to continually holding our staff and ourselves accountable. For the team, we track benchmarks on a daily, monthly, quarterly and yearly basis. And we touch base with a salon consultant every two weeks to focus on areas that need attention.”

Allure Designs
Libertyville, IL
alluredesigns.net
Shelly Malizola
2015: $701,000
2016: $851,000
Increase: 21%
Square Feet: 3,200
Total Employees: 16
Average Cut & Style: $48
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: OPI, CND
Tech Support: Millennium
Associations: PBA, 2 to 10
“My current growth is the result of reducing my hours working as a service provider and working 20 hours a week on my company. We are expecting a 15% growth in 2017 as a result.”

Anagen 11
Appleton, WI
anagen11.com
Christopher C Hartl, Jessica Rondinelli and Jessica Jannsen
2015: $374,000
2016: $737,000
Increase: 97%
Square Feet: 4,100
Total Employees: 18
Average Cut & Style: $42
Best-Selling Retail: Alterna, Schwarzkopf Professional, Pureology
Color: Redken, Malibu C, Schwarzkopf Professional
Skin Care: PCA, Jane Iredale
Tech Support: Booker
Association: PBA
“We began our young company with a focus on three key areas in our strategy: culture, leadership and education. These areas continue to supply us with new challenges, ambitions and aspirations.”

Anasa Hair Studio
Temecula, CA
anasahair.com
Helen and George Tsimiklis
2015: $715,000
2016: $932,000
Increase: 30%
Square Feet: 2,300
Total Employees: 22
Average Cut & Style: $51
Best-Selling Retail: Aveda, Eufora, Lisap
Color: Lisap, Pravana
Tech Support: Salon Ultimate
“We blitz social media, and all our stylists take many before-and-after pictures of their work. All stylists are required to make at least one weekly post highlighting their work, and we’ve found those who do more than one a week are being found by clients searching the web for a new stylist.”

Annastasia Salon
Portland, OR
annastasias.com
Luke Huffstutter, Toni Carlson and Caitlin Layton
2015: $1,712,000
2016: $2,184,000
Increase: 28%
Square Feet: 3,200
Total Employees: 40
Average Cut & Style: $51
Best-Selling Retail: Redken,
L’Oréal Professionnel, Kerastase
Color: L’Oréal Professionnel
Skin Care: Bioelements
Nail Care: Essie, OPI, CND
Tech Support: Envision
“What drives our substantial growth is extensive planning. In October of every year, I sit down with my leadership team, and we spend two weeks planning for the following year. It’s hard but imperative.”

The Atrium Salon
Asheville, NC
theatriumsalonasheville.com
Crystal Linville
2015: $283,000
2016: $379,000
Increase: 34%
Square Feet: 1,800
Total Employees: 5
Average Cut & Style: $37
Best-Selling Retail: Aquage, DevaCurl, Moroccanoil
Color: Tocco Magico, Redken, Joico
Tech Support: Rosy
“During a salon meeting earlier this year, one of our teammates made a comment she would rather work harder for a few months than hire someone that didn’t fit our culture. We want the same characteristics in all our staff and are not willing to sacrifice our clients’ happiness for just any set of hands.”

Avenue Hair Design
Venice, FL
avenuehairdesign.net
Patti Paull
2015: $762,000
2016: $919,000
Increase: 21%
Square Feet: 2,100
Total Employees: 16
Average Cut & Style: $51
Best-Selling Retail: Pureology, Redken, DevaCurl
Color: Redken, Pulp Riot
Skin Care: Aveda
Tech Support: Millennium
Associations: PBA, GreenCircle
“We have adopted an associate program so we are always training new talent to join our team of stylists. At any given time, we are staffed with two to three new associates being trained and mentored, and who are eager to enter onto the styling floor.”

AYA Salon & Spa
Petaluma, CA
ayasalon.com
Charlene and Christian Stratton
2015: $1,881,000
2016: $2,431,000
Increase: 29%
Square Feet: 2,800; 2,700
Total Employees: 30
Average Cut & Style: $75
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: STX
Association: PBA
“We hired a customer-service director for each location who has the job of training, scripting, modeling and motivating our front-desk staff. These directors set goals and track retail staff progress, and they are in charge of our social-media outreach to keep all of our platforms fresh and interesting.”

Bella Style Salon
Slidell, LA
mybellastyle.com
Jennifer Bellau Baudier
2015: $361,000
2016: $522,000
Increase: 45%
Square Feet: 3,800
Total Employees: 9
Average Cut & Style: $50
Best-Selling Retail: Unite, Aveda
Color: Aveda, Pulp Riot
Skin Care: Aveda
Nail Care: SpaRitual
Tech Support: SalonBiz
Association: PBA
“We bought a building within our town’s historic preservation district and completely renovated it from the ground up. It was important for us to be a part of a community. We wanted to help revitalize this quaint area that took a beating from Hurricane Katrina.”

Bellezza Salon
Charleston, SC
bellezzasalonsc.com
Angie Bauer
2015: $715,000
2016: $812,000
Increase: 14%
Square Feet: 1,900
Total Employees: 13
Average Cut & Style: $60
Best-Selling Retail:
Aquage, Paul Mitchell,
L’Oréal Professionnel
Color: Paul Mitchell, Redken
Skin Care: Bare Escentuals
Nail Care: OPI
Tech Support: Millennium
“We drove our revenue growth by being consistent in coaching our staff and helping them obtain their goals. We implemented a referral program, which increased our new guests by 50-55 a month. We also created an educational director position.”

Bespoke Beauty Bar
Wexford, PA
bespokebeautybar.net
Christian and Alicia Blazevich
2015: $504,000
2016: $575,000
Increase: 14%
Square Feet: 1,800
Total Employees: 12
Average Cut & Style: $44
Best-Selling Retail: Oribe, R+Co, Pureology
Color: Redken
Nail Care: Smith & Cult
Tech Support: Millennium
Association: PBA
“Growing our online presence has been key to bringing new clients through our doors. Christian’s consistent posting on Instagram has grown to a library of 700+ images that we cross-post on Facebook, Google+, Pinterest and Twitter. New guests frequently bring in images from our website as inspiration photos.”

Bijou Salon
Skaneateles, NY
bijousalon.net
Kim Baker-Bringas and Thomas Bringas
2015: $584,000
2016: $661,000
Increase: 13%
Square Feet: 1,300
Total Employees: 16
Average Cut & Style: $35
Best-Selling Retail: Aveda, Bumble and Bumble, Eufora
Color: Goldwell, Joico, Wella
Skin Care: Aveda
Nail Care: OPI, Essie, CND
Tech Support: Salon Ultimate
Association: PBA
“My team is what allows us to build higher and higher year after year. And this year, I want to give them a shout out. My salon is successful because my employees are also my family.”

Blo
Raleigh, NC
justblo.com
Bryan Nunes
2015: $2,046,000
2016: $2,302,000
Increase: 13%
Square Feet: 4,200
Total Employees: 36
Average Cut & Style: $50
Best-Selling Retail: Redken, Pureology
Color: Redken
Tech Support: STX
“We added weekly two-hour skill sessions to our training program. These are one-on-one practical experiences between a Blossom Designer (our trainees) and a mentor with specific focuses in mind. This was viewed as the most valuable aspect of our intensive training program.”

Boutique Out East Salon & Spa
Bradenton, FL
boutiqueouteast.com
Shelly and Mark Gutowski
2015: $266,000
2016: $375,000
Increase: 41%
Square Feet: 1,200
Total Employees: 9
Average Cut & Style: $44
Best-Selling Retail: Redken, Pureology
Color: Redken
Skin Care: Vivant, Skin Fitness
Nail Care: OPI, CND
Tech Support: Insight
Association: PBA
“Our area has a great deal of snowbirds, which can drastically impact a salon’s bottom line. We realized that building a strong following among locals would leave us in a better position, so we implemented our referral program and started focusing on social media outlets.”

Brio SalonSpa
Lethbridge, Alberta
briosalon.ca
Wayne and Heather Tytula
2015: $1,425,000
2016: $1,585,000
Increase: 11%
Square Feet: 3,500
Total Employees: 38
Average Cut & Style: $52
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: Akzentz
Tech Support: SalonBiz
Associations: Qnity, GreenCircle
“One of the factors that helped us grow this year was to redefine our positions as owners and our roles within the business. We focus on two very different but equally important aspects of the business what I like to call ‘administrivia’ and the career-building side.”

Cappola Brokaw Art of Hair
Cheshire, CT
cbartofhair.com
Patricia Cappola Brokaw
2015: $901,000
2016: $1,026,000
Increase: 14%
Square Feet: 1,500
Total Employees: 12
Average Cut & Style: $58
Best-Selling Retail: KMS, Goldwell, Moroccanoil, DevaCurl
Color: Goldwell
Tech Support: Millennium
Associations: PBA, Wigs and Wishes
“We’ve increased productivity by double-shifting our space. This strategic scheduling has helped us maximize our 1,500-square feet and better accommodate existing and new guests with more attractive service hours and stylist options.”

Centre Salon & Spa, Tiffany Plaza
Denver, CO
centresalon.com
James F. Pacifico
2015: $942,000
2016: $1,099,000
Increase: 17%
Square Feet: 2,100
Total Employees: 17
Average Cut & Style: $39
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: SalonBiz, Demandforce, ZeeZor, WebOpenings
“We slowly built up our business on Sunday and Monday to where our top producers are able to be fully booked those days. We are trying to have newer team members work the traditional busy Fridays and Saturdays to capture and retain new business.”

Challise & Company, Inc.
Marietta, GA
challiseandcompany.com
Challise Copeland and
Carrie Cox
2015: $556,000
2016: $685,000
Increase: 23%
Square Feet: 2,500; 150
Total Employees: 18
Average Cut & Style: $45
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: Aveda, OPI, CND
Tech Support: Milano
Association: PBA
“We made an effort to focus on education in the past year. Many educational opportunities have been in partnership with other local salons, and we have found working with them and learning with them has been a rewarding experience.”

Chemistry Hair Salon
Shreveport, LA
chemistryhairsalon.com
Bryan Sullivan
2015: $907,000
2016: $1,133,000
Increase: 25%
Square Feet: 2,300
Total Employees: 23
Average Cut & Style: $53
Best-Selling Retail: Redken, Pureology, Ergo
Color: Redken
Tech Support: Envision, Demandforce
“In the past year, we’ve improved operations by growing a stronger front-desk team. Having well-scripted and rehearsed questions for our guest-service experts has helped grow our retail sales, add-on services and prebooks.”

Chop Tops A Hair Company
Kansas City, MO
choptops.biz
Cilla and Jim Holopter
2015: $1,266,000
2016: $1,410,000
Increase: 11%
Square Feet: 3,400; 2,300
Total Employees: 35
Average Cut & Style: $38
Best-Selling Retail: Eufora, 18.21 Man Made, Kevin Murphy
Color: Paul Mitchell
Skin Care: Billy Jealousy, Eufora Shave
Tech Support: Millennium
Association: CC
“We have created a culture around prebooking that starts with our stylists and ends with our front-desk team. This has proven to increase our prebooking rates because our entire team works together to get the clients back in our chairs.”

The Chopping Block Salon Company
Louisville, KY
thechoppingblock.biz
Sandra Collier, Don Collier and Greg Combs
2015: $1,019,000
2016: $1,204,000
Increase: 18%
Square Feet: 4,000; 1,700
Total Employees: 30
Average Cut & Style: $48
Best-Selling Retail: Redken, Eufora, Pureology
Color: Redken
Skin Care: Glo Therapeutics
Nail Care: CND, Essie
Tech Support: Salon Iris
Associations: CC, PBA, Chamber of Commerce
“We focused on new clients and client retention this year. Our management team consistently reviews client counts, new client count, client retention and referral metrics and develops promotions to drive retention efforts.”

Colors Beauty & Wellness
Winnipeg, MB
colorsforhair.com
Joanne Rempel
2015: $619,000
2016: $759,000
Increase: 23%
Square Feet: 2,400
Total Employees: 8
Average Cut & Style: $49
Best-Selling Retail: Eufora
Color: Eufora
Skin Care: Academie Scientific
Nail Care: CND
Tech Support: Insight
Association: Manitoba Hairstyling Association
“I reduced my hours behind the chair to 24-28 per week and began to work on my business. This allowed me to reassess our systems, finances and better manage our budget.”

Cutting Loose Salon
University Park, FL
cuttingloose.net
Coral Pleas
2015: $3,067,000
2016: $3,961,000
Increase: 29%
Square Feet: 6,500; 2,600
Total Employees: 60
Average Cut & Style: $55
Best-Selling Retail: Paul Mitchell, Pai Shau, Bumble and Bumble
Color: Paul Mitchell, Pulp Riot
Nail Care: Smith & Cult
Tech Support: Millennium
Associations: Intercoiffure, PBA, 2 to 10
“As we continued to experience sizable growth year after year, we created a floor-leader position for each location. These leaders inspire, teach, share, mentor and encourage all team members to achieve their personal and professional goals. ”

Daylily Spa Salon
St. Cloud, MN
daylilyspa.com
Stephanie Lewis and
Katie Schmitz
2015: $1,126,000
2016: $1,265,000
Increase: 12%
Square Feet: 4,300
Total Employees: 26
Average Cut & Style: $43
Best-Selling Retail: Aveda, Bumble and Bumble
Color: Aveda, Redken
Skin Care: Dermalogica, Aveda
Nail Care: OPI
Tech Support: SalonBiz
“The final driving piece that is growing Daylily is having a marketing plan in place. We hired a marketing person to help us in all areas. Our focus is to grow our email list, design a new website and to rebrand.”

DV8 the Salon
Grapevine, TX
dv8thesalon.net
Candice Hammit and
Lisa Justiss
2015: $1,028,000
2016: $1,203,000
Increase: 17%
Square Feet: 5,000
Total Employees: 19
Average Cut & Style: $68
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: STX
“We created a plan of action for exposing the general public to our incredible work. Our front-desk lead motivates staff members to post their work regularly.”

Ecco Salon
Fitchburg, WI
eccosalon.com
Sarah and Trent Lange
2015: $1,323,000
2016: $1,750,000
Increase: 32%
Square Feet: 1,900, 1,700
Total Employees: 31
Average Cut & Style: $40
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: SalonBiz
Association: PBA
“Each year, we sit down with our team and map out their growth goals—personal and professional—down to a tactical level so they have an executable path to success. They are then discussed bi-weekly and modified as necessary.”

Eikonic House of Barbers
Brampton, Ontario
eikonicmane.com
Martin Truong and Jessica Hoach
2015: $557,000
2016: $683,000
Increase: 23%
Square Feet: 1,200
Total Employees: 13
Average Cut & Style: $40
Best-Selling Retail: KMS, Reuzel, American Crew
Color: Goldwell
Skin Care: Jack Black, private label
Tech Support: Shortcuts
Associations: ABA, AACS
“After attending Serious Business and hearing Chris Murphy from Maximum FX, we implemented monthly powwows and increased meeting frequency to the first Friday of every month.”

Elizabeth Benke & Associates Salon & Color Studio
Doylestown, PA
ebsalons.com
Liz Benke
2015: $1,432,000
2016: $1,705,000
Increase: 19%
Square Feet: 2,200; 1,200
Total Employees: 20
Average Cut & Style: $73
Best-Selling Retail: Bumble and Bumble, Oribe, L’Oréal Professionnel
Color: L’Oréal Professionnel, Redken, Wella
Tech Support: Millennium
“We have always prided ourselves on a wonderful technical training program and recently developed a fast-track system that reduces the training period. We added a professional-development module that will give stylists the soft skills necessary to be successful right out of the gates.”

Epiphany Salon & Spas
Williamsburg, MI
epiphanysalon.com
Dawnette Wessell
2015: $1,099,000
2016: $1,247,000
Increase: 13%
Square Feet: 4,500; 4,000
Total Employees: 70
Average Cut & Style: $50
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: OPI
Tech Support: SpaBiz
“We added a spa manager who has increased the input of ideas for the salon as a whole, and in 2018, we are adding a human-resource manager to help manage hiring, customer service, orientations, scheduling and many more tasks.”

Escape Salon
Boston, MA
escapesalonaveda.com
Anthony Liquori
2015: $1,193,000
2016: $1,391,000
Increase: 17%
Square Feet: 1,500
Total Employees: 25
Average Cut & Style: $85
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: SalonBiz
“Our stylists are also thought-leaders and trendsetters. They not only educate each other, but they are also featured at industry gatherings, events in and out of the salon and education seminars, building their own brand and the salon’s brand.”

Evolve Salon
Camp Hill, PA
thesalonevolve.com
Dana Howard
2015: $288,000
2016: $455,000
Increase: 58%
Square Feet: 2,000
Total Employees: 11
Average Cut & Style: $45
Best-Selling Retail: Eufora 
Color: Eufora
Nail Care: OPI, CND, Gelish
Tech Support: Salon and Spa Ultimate
Association: PBA
“It’s important to always check the temperature of the staff and to coach them not only on the latest hair trends and what is new in the salon, but also take an active concern for their personal life. A mentor taught me that the team is not a commodity, and personal relationships are the most important thing—and then everything else will fall into place.”

Frangipani Hair Studio, Inc.
Jacksonville Beach, FL
frangipanihairstudio.com
Shanna Kalynych
2015: $2,073,000
2016: $2,509,000
Increase: 21%
Square Feet: 2,000
Total Employees: 44
Average Cut & Style: $101
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: SalonBiz
Associations: PBA
“I am confident we have developed a winning formula for continued success. My ‘Frangiposse’ have remained true to who we are and what we stand for, both for ourselves and our clients.”

The Full Spectrum Hair Salon
Murphy, TX
thefullspectrum.us
Ruth Ononogbu
2015: $451,000
2016: $620,000
Increase: 37%
Square Feet: 1,500
Total Employees: 10
Average Cut & Style: $30
Best-Selling Retail: Aveda, Kerastase
Color: Aveda
Skin Care: Aveda
Nail Care: OPI
Tech Support: Millennium
“Our current growth can be attributed to management’s focus on trends and high standards regarding customer satisfaction. Engagement with existing customers and marketing for new customers has been ongoing and successful.”

Fusion Spa Salon
Pensacola Beach, FL
fusionspasalonaveda.com
Christian and Tandy Hinrichs
2015: $2,489,000
2016: $2,882,000
Increase: 16%
Square Feet: 3,000; 3,200; 2,800
Total Employees: 78
Average Cut & Style: $45
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: OPI
Tech Support: SalonBiz
Association: PBA
“We enlisted the help of Imaginal Marketing to craft a social-media persona for our brand. We brainstorm ideas to decide what to feature on social media each month, and each leadership-team member shares feedback with the team, ensuring that social content feels on-brand and inclusive.”

G Michael Salon
Indianapolis, IN
gmichaelsalon.com
Greg Lee and Joe Vrska
2015: $1,189,000
2016: $1,941,000
Increase: 63%
Square Feet: 2,600
Total Employees: 26
Average Cut & Style: $60
Best-Selling Retail: Oribe
Color: Wella
Tech Support: Mindbody
“We relocated to the bustling fashion district of Keystone Crossing on Indianapolis’ north side. The new location’s exposure boosted walk-in appointments by 25%. The increased foot traffic coupled with demand for trendy color services, led to the addition of six new color specialists.”

The Glam Room Salon + Spa + Beauty Bar
Kansas City, MO
theglamroomkc.com
Carl Glorioso and Jason York
2015: $498,000
2016: $678,000
Increase: 36%
Square Feet: 3,500
Total Employees: 35
Average Cut & Style: $41
Best-Selling Retail: L’Oréal Professionnel
Color: L’Oréal Professionnel
Skin Care: Dermalogica
Nail Care: OPI, CND
Tech Support: Millennium
“We do monthly one-on-one coaching based on the Summit level system and holding staff accountable to standards. We do these meetings every second Tuesday of the month to coach and mentor depending on each employee’s needs.”

Glow Beauty Boutique
Braintree, MA
glowbeautyb.com
Shelley North
2015: $1,242,000
2016: $1,432,000
Increase: 15%
Square Feet: 2,000
Total Employees: 17
signature facial: $95
Skin Care: Control Corrective, private label
Tech Support: Salon Iris
Association: PBA
“We make vision boards. We collect words and pictures that represent our personal and professional goals and glue them to poster board and post them in the employee breakroom. We are visual beings and sometimes a visual reminder keeps you on track.”

Gordon Salon
Highland Park, IL
gordonsalon.com
Tony and Pam Gordon
2015: $3,179,000
2016: $3,580,000
Increase: 13%
Square Feet: 2,000; 2,000; 1,600; 2,100
Total Employees: 55
Average Cut & Style: $57
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: Millennium
Associations: CC, Intercoiffure, PBA, 2 to 10
“We implemented a desk empowerment structure. We restructured our desk/administrative teams to be in charge in each location. Desk leads do one-on-ones, advise on pay reviews, and run day-to-day operations.”

Great Lengths Hair Salon
Memphis, TN
greatlengthssalonmemphis.com
Carol Bakowicz
2015: $670,000
2016: $769,000
Increase: 15%
Square Feet: 1,800
Total Employees: 8
Average Cut & Style: $68
Best-Selling Retail: Aveda, DevaCurl, Brazilian Blowout
Color: Goldwell, Aveda, Artego
Tech Support: STX
Association: CC
“Our driving force to excel in the next four months is a combination of mindmapping with our team on creating a journey of events to accelerate our team growth.”

Green With Envy Salon
Camden, ME
greenenvysalon.com
Marlene Cohn
2015: $700,000
2016: $1,162,000
Increase: 66%
Square Feet: 2,200; 2,000; 2,000; 1,100
Total Employees: 38
Average Cut & Style: $44
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: CND, Zoya
Tech Support: SalonBiz
“We have a new management system with team leaders. At each location, a stylist is compensated to be the go-to person at the salon. Their responsibilities include sending a weekly report to the general manager and salon owner.”

The Hair Company
Charlotte Hall, MD
thehaircompany.biz
Jackie Buckler
2015: $650,000
2016: $741,000
Increase: 14%
Square Feet: 4,000
Total Employees: 12
Average Cut & Style: $45
Best-Selling Retail: Redken, Pureology
Color: Redken
Skin Care: Bareminerals, Bioelements
Tech Support: Envision
Association: Summit
“We are hiring proactively rather than reactively. We plan for the year what exact months we will need new talent going on the floor so that we are able to reach the goals we have set for the salon.”

Headlines The Salon
Encinitas, CA
headlinesthesalon.com
Gayle Fulbright and David Linde
2015: $1,883,000
2016: $2,202,000
Increase: 17%
Square Feet: 2,900
Total Employees: 41
Average Cut & Style: $70
Best-Selling Retail: Eufora, Oribe
Color: Eufora, Kemon,
L’Oréal Professionnel
Skin Care: Yonka
Nail Care: Smith & Cult
Tech Support: Phorest
Association: PBA, GreenCircle
“After 29 years in business, hiring business coach Steve Gomez has given us a whole new way of growing our team—delegating different tasks to our directors and then having them help us coach our team members.”

Hilights Salon
Lyndhurst, NJ
hilightssalonnj.com
Tricia DiFranco
2015: $710,000
2016: $896,000
Increase: 26%
Square Feet: 2,100
Total Employees: 25
Average Cut & Style: $53
Best-Selling Retail: Pureology, Redken
Color: Redken
Skin Care: Bioelements
Tech Support: STX
“We recently revamped our social-media outlets, specifically our use of Instagram. What sets us apart from other salons is that not only do we have a company account, we also require that each individual stylist create a ‘Hilights’ page, in which they document their work for the world to see.”

Hollywood Hair Salon and Spa
Centralia, IL
hollywoodhairsalonandspa.com
Sonya Gettinger
2015: $965,000
2016: $1,070,000
Increase: 11%
Square Feet: 3,200
Total Employees: 20
Average Cut & Style: $40
Best-Selling Retail: Paul Mitchell
Color: Paul Mitchell
Skin Care: Glo Skin Beauty
Nail Care: OPI, CND
Tech Support: Millennium
Association: CC
“Our deep-conditioning treatments have given us substantial growth. We recommed that every color guest get a treatment to ensure the integrity of their hair. We renovated a large area near our color bar to add a second washhouse and treatment area.”

Inspire Salon
Weldon Spring, MO
saloninspire.com
Sandra and Chris Ravenscraft
2015: $584,000
2016: $684,000
Increase: 17%
Square Feet: 2,100
Total Employees: 11
Average Cut & Style: $46
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: Mindbody
“We renewed our focus on training and decided most of our budget would be spent on bringing high-caliber guest artists into our salon for private classes. This gives our staff a comfortable environment, smaller class size and more individualized attention.”

Integrity Lash
Pasadena, CA
integritylash.com
Tussanee and Paul Luebbers
2015: $797,000
2016: $957,000
Increase: 20%
Square Feet: 3,000
Total Employees: 16
Average Lash service: $300
Skin Care: Epionce, PCA, Tizo
Nail Care: Smith & Cult
Tech Support: Booker, Frederick
Association: PBA
“Our follow-up program helped us improve our retention rate. Two days after a new client visits, we call to see how they like their lashes. We also use Frederick to send an email that asks them to rate their experience. If they give us anything less than a 10, we contact them to see how we can improve.”

Interlocks
Newburyport, MA
interlockssalon.com
Ginny Eramo
2015: $3,364,000
2016: $3,772,000
Increase: 12%
Square Feet: 6,400
Total Employees: 49
Average Cut & Style: $69
Best-Selling Retail: Oribe, Kerastase, Thermafuse
Color: Wella
Skin Care: Environ, PCA, Naturopathica
Nail Care: CND, Butter London
Tech Support: STX
Association: PBA
“We have a special gathering that honors team members of 15 years or more, treating them to a private reception and dinner, and presenting each with a gift of crystal to commemorate their long-standing value to the salon.”

J Michael’s Spa & Salon
Louisville, KY
jmichaelsspaandsalon.com
Jill Higginbotham, Carrie Minotti and Jerry Plappert
2015: $949,000
2016: $1,149,000
Increase: 21%
Square Feet: 3,000
Total Employees: 30
Average Cut & Style: $68
Best-Selling Retail: Eufora
Color: Eufora
Skin Care: Babor
Nail Care: CND, Essie
Tech Support: Phorest
Association: PBA
“Two driving factors of our growth include making a significant investment in our salon aesthetics to create an accommodating, functional and comfortable space for both guests and staff, and investing significantly in marketing to guarantee our brand is recognized as a luxury destination.”

Jón Alan Salon Nippers Corner
Nashville, TN
jonalansalon.com
Jón and Alan Snetman
2015: $401,000
2016: $790,000
Increase: 97%
Square Feet: 1,900
Total Employees: 10
Average Cut & Style: $50
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: STX
Associations: Intercoiffure, PBA, 2 to 10
“We expanded our services to include body waxng, facials, advanced aesthetics, lash extensions and micro needling. We also reopened our salon on Monday to expand our service hours and be available for more home-care purchases.”

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