There’s nothing quite like a crisis to spur marketing creativity, and this year STAMP 2020 gave applicants an outlet to share the ingenuity through new COVID-19 categories that revolved around marketing products and gift cards and communicating with clients through the salon shutdown period. Here's Salon Rootz' COVID-19 Client Communication campaign:
Live with Jen & Sheila
Salon Rootz, Inc.
Medina, OH
Owners: Jen Tryon and Sheila Barco
To stay connected with guests through the salon shutdown, the owners of Salon Rootz, Inc. combined ideas from Live with Kelly & Ryan, QVC and The Tonight Show Starring Jimmy Fallon to produce a series of video hosted by the salons owners Jen Tryon and Sheila Barco which aired on Facebook and Instagram feeds.
“We did assorted videos from how to apply a root spray to how to save your extensions to messages about how much we missed our clients,” says marketing director Jennifer LeBlanc. “These videos helped us net $8,533 in online sales--we had an advantage since we’d already been offering retail online for two years now.”
The salon always has shipped online retail for free, but they also offered curb-side pick-up days for guests during the quarantine.
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