Aveda Announces the "See Color in a New Light" Collection

Aveda's "See Color in a New Light" Collection by Masa Honda, creative director of Aveda Japan, introduces Fall 2023 color trends and techniques.

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Aveda Announces Luis Gonzalez as Color Director on Aveda’s North America Artistic Team

Gonzalez will be providing the professional community in the Aveda North America network with annual color collections, and lead education classes in select Aveda salons.

Stronger, Inclusive, Financially Savvy: Salons in Year Three of a Pandemic

This month, Salon Today is highlighting four stories on how salons have evolved and improved since the 2020 shut down in all areas, including their service menus.

Aveda Rolls Out No-Compromise Color Line and Debunks Color Myths

This month, Salon Today is highlighting these four stories on color and texture from Aveda Means Business to educate and inspire.

Aveda Owners Experience Growth in 2021 and Look Forward to 2022

Aveda salon owners have had a busy, productive year. Salon Today continues to provide the resources and information owners need to be successful - check out what we’re highlighting this month.

Aveda Celebrates Vegan Anniversary with Global Movement Veganuary this January

As a proud beauty sponsor of the 2022 Veganuary movement, Aveda encourages people to try a plant-based lifestyle during the month of January.

Referral Programs Bring in New Guests and Team Members

An Aveda Lifestyle Salon finds success with both a modern digital idea and an old-school networking concept.

A Clever Idea for Leveraging QR Codes to Drive E-Commerce

Today's savvy customers will shop online in-between their appointments, and one salon is using QR codes to help lead clients to a digital retail destination that benefits the salon. A great idea you can still implement for this year's holiday season.

"Human X" Headlines Aveda Congress 2021

Celebrating both individuality and the human connection, the 19th Aveda Congress showcased unique, bold trends in hair and fashion.

Four Top Stylists are Transforming Clients’ Hair Instantly

Aveda's Botanical Repair System is something these salon owners and stylists are swearing by in 2021.

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